Programme Management Director
2 days ago
We are looking for a highly skilled and experienced Programme Management Director to lead our EMBA Chinese Programme.
The successful candidate will be responsible for the overall management of the programme, including marketing, recruitment, admissions, operations, and student experience.
They will develop and execute strategic initiatives to attract top-tier Chinese entrepreneurs and senior executives in Singapore and the region, and ensure seamless programme delivery and operations.
The key responsibilities include:
Marketing and Branding- Developing and implementing a comprehensive marketing strategy to position the EMBA Chinese Programme as a premier choice for Chinese entrepreneurs and senior executives worldwide.
- Overseeing branding efforts, digital campaigns, and content development to enhance programme visibility.
- Leading the planning and execution of high-profile marketing events, roadshows, and information sessions in key markets.
- Collaborating with internal stakeholders and external agencies to maximize outreach and campaign effectiveness.
- Providing strategic direction and leadership to the Marketing, Recruitment and Admission team, ensuring strong execution and alignment with programme goals.
- Defining and implementing recruitment strategies to attract high-caliber Chinese business leaders and professionals.
- Building and maintaining relationships with key stakeholders, including corporate partners, alumni, and industry leaders, to generate referrals.
- Overseeing the admissions process, including application screening, candidate interviews, and selection.
- Providing personalized engagement and advisory to prospective students to enhance conversion rates.
- Monitoring and analyzing recruitment data to refine strategies and improve conversion rates.
- Working closely with programme academic director and team members to align recruitment efforts with academic and institutional goals, and ensure compliance with university regulations and policies.
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