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Marketing Manager for K-Pop Content

1 week ago

Singapore Spotify Full time

At Spotify, we are on a mission to unlock the potential of human creativity by giving artists the tools and resources they need to succeed in today's music industry.

We now seek an exceptional individual to join our K-Pop Marketing team as a Marketing Manager for K-Pop Content. As a key member of our team, you will be responsible for executing marketing campaigns across paid and owned media channels to drive in-app traffic and engagement.

You will collaborate with cross-functional teams, including Marketing, Music, Comms, User Growth, and global market teams, to ensure seamless communication and localization of K-Pop content and campaigns.

**Key Responsibilities:**

  • Develop and implement digital marketing campaigns to promote K-Pop content and artists
  • Collaborate with content production teams to curate and distribute K-Pop content across publishing channels
  • Stay up-to-date with K-Pop industry trends and broader cultural shifts to inform innovative marketing strategies
  • Work closely with internal stakeholders to manage multiple projects in a fast-paced environment

**Requirements:**

  • Bachelor's degree in Business, Marketing, Communications, or Media Studies
  • Experience in developing and implementing digital marketing campaigns
  • Creative problem-solving skills and ability to execute projects from start to finish
  • Strong cross-functional collaboration skills and analytical mindset
  • Deep understanding of Spotify as a user and fan, as well as passionate knowledge of K-Pop trends and culture