Marketing Content Creator

7 days ago

Singapore EXPRESSIONS PTE. LTD. Full time
Roles & Responsibilities

Expressions is looking for a passionate and creative Marketing Content Creator to join our team. In this role, you will develop and execute content strategies, manage influencer collaborations, and drive engagement and sales through social media. Additionally, you will handle social media inquiries and assist with customer service to enhance the overall brand experience. Your contributions will be instrumental in increasing brand awareness and customer engagement.

Key Responsibilities

Content Creation & User-Generated Content (UGC) Management:

  • Develop and produce engaging social media content, including graphics, videos, and UGC, using tools like Canva and CapCut.
  • Curate and repurpose UGC to align with our brand messaging and enhance authenticity in campaigns.
  • Collaborate with internal teams to create content supporting product launches, promotions, and other marketing initiatives.

Influencer Marketing:

  • Identify, engage, and manage relationships with influencers aligned with our brand values and target audience.
  • Coordinate influencer partnerships to generate authentic content that drives engagement and sales.
  • Monitor and analyze influencer campaign performance, optimizing strategies based on data insights.

Social Media Strategy & Management:

  • Develop and implement social media strategies to increase brand awareness, engagement, and conversions across platforms such as Instagram, TikTok, and Facebook.
  • Manage the social media content calendar to ensure timely, relevant, and brand-aligned posts.
  • Utilize paid social media campaigns to expand reach and target specific audience segments.

Customer Engagement & Support:

  • Monitor and respond to social media inquiries, comments, and messages professionally and promptly.
  • Assist with customer inquiries on social media to ensure a positive brand experience.
  • Work closely with the customer service team to address concerns raised on social media.

Sales-Driven Marketing:

  • Develop content and campaigns that support sales objectives and improve conversion rates.
  • Track and analyze social media performance metrics to provide actionable insights.
  • Collaborate with the sales team to align social media efforts with business goals.

Analytics & Reporting:

  • Monitor social media and influencer campaign performance using analytics tools.
  • Provide data-driven recommendations to enhance content effectiveness and improve ROI.
  • Stay updated on social media trends, platform updates, and industry best practices.

Supporting Other Marketing Activities:

  • Assist in executing broader marketing campaigns and initiatives.
  • Contribute to brainstorming sessions for innovative marketing ideas and strategies.
  • Support the creation and distribution of marketing materials, including email campaigns and newsletters.

Qualifications:

  • Experience in social media marketing, content creation, and influencer management.
  • Proficiency in Canva, CapCut, and other content creation tools.
  • Sales-oriented mindset with a focus on driving conversions through social media.
  • Strong communication and relationship management skills for influencer collaborations.
  • Analytical skills with experience in tracking and optimizing social media performance.
  • Ability to work independently, manage multiple projects, and meet deadlines.
  • Experience with paid social media campaigns is a plus.

We welcome applications from all qualified candidates and are committed to fair employment practices. If you are passionate about digital marketing and social media, we encourage you to apply and be part of our growing team

Tell employers what skills you have

Negotiation
Media Strategy
Advertising
Analytical Skills
Customer Experience
Social Media
Ability To Work Independently
Canva
Marketing
Strategy
Digital Marketing
Copywriting
Social Media Marketing
Graphics
Customer Service
Facebook
Brand Awareness

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