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Digital Banking Growth Strategist

2 weeks ago

Singapore Shopee Full time
Company Overview
SeaMoney is a part of Sea Group, a leading global consumer internet company. Our mission is to better the lives of individuals and businesses in our region with financial services through technology.

We offer mobile wallet services, payment processing, credit offerings, and related digital financial services and products.


About the Team:

The Acquisition Marketing function at MariBank is responsible for developing go-to-market strategies to drive visibility, interest, and acquisition of our digital banking products & services.

The team covers areas including Acquisition campaigns, Online Marketing, Onboarding, Brand & Marketing Governance, and Public Relations.


Job Description:
  • Drive the acquisition of new customers for our suite of personal banking products across all channels, including ecosystem partners, online marketing, social media, and key opinion leaders (KOLs).
  • Design and track conversions from acquisition campaigns end-to-end, from marketing asset effectiveness to product onboarding funnels and final product take-up.
  • Iterate and improve conversions using a data-driven approach through A/B testing of campaigns, embedding entry points within our ecosystem partner, and driving system enhancements on user onboarding journeys.
  • Deliver targeted acquisitions within set performance metrics.
  • Collaborate with stakeholders to ensure brand alignment and regulatory compliance.