Global Marketing Programs Director

1 week ago


Singapur, Singapore Johnson Controls Full time
Job Summary

We are seeking a highly skilled Senior Manager, Global Marketing Programs to lead our global marketing efforts and drive business growth. This role will be responsible for developing and executing global marketing programs to increase engagement and loyalty of HVAC technicians and installers across key markets.

Key Responsibilities
  • Collaborate with regional and country business leaders to drive cross-functional alignment and investment in channel expansion activities, including eCommerce and Large Format Retail.
  • Work with regional marketing teams to strengthen marketing execution according to agreed channel expansion initiatives, leveraging resources and learning from the global marketing team or other regional marketing teams.
  • Lead the development and execution of global programs to increase engagement and loyalty of HVAC technicians and installers across key markets, working cross-functionally and cross-regionally to create value for this sales channel.
  • Maintain close working relationships with joint venture partners, protecting the integrity of the Hitachi brand and overseeing existing governance processes that support this.
  • Work closely with the CMO to administer the wider Marketing function through the right cadence of meetings and reviews across the business, supporting management and reporting of budgets.
  • Help the CMO establish more consistent and regular reporting of marketing metrics, based on our different 'marketing models' and go-to-market strategies in different regions.
Requirements

To be successful in this role, you will need to have a strong background in marketing, with experience in global marketing programs and channel development. You will also need to have excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.



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