Digital Marketing Lead

2 days ago


Singapore Institute of Banking and Finance Full time
Job Responsibilities

We are seeking a highly skilled Digital Marketing Lead to oversee always-on digital campaigns for lead generation, working closely with strategic marketing teams and agencies to execute and optimize campaigns.

Campaign Performance Analysis: Monitor campaign performance using analytics tools, identifying key insights to improve lead generation and digital consumer experiences.

Process Development: Support the development of standard operating procedures for managing digital platforms.

Reporting and Dashboards: Manage dashboards and reporting, ensuring timely and accurate data delivery.

SEO/ASO and CRO Activities: Oversee monthly SEO/ASO and CRO activities with the webmaster, enhancing efforts in collaboration with content and customer experience teams.

Lead Nurture Journeys: Partner with CRM teams to develop lead nurture journeys and optimize lead management, marketing automation, and system integrations.

Ad/Mar Tech Tools: Implement Ad/Mar Tech tools to enhance media buying, content strategies, and overall optimization.

CMS Management: Serve as a backup for CMS management when needed.



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