Global Marketing Performance Lead
1 month ago
Position: Digital Marketing Associate Director
Company: Razer
Role Overview:
The Digital Marketing Associate Director will spearhead the expansion of the global performance marketing sector by crafting demand generation initiatives, executing comprehensive marketing strategies, and enhancing analytics and operational processes.
Key Responsibilities:
- Formulate and implement a paid digital marketing strategy for both global and regional initiatives.
- Collaborate with regional marketing teams to optimize media planning and execution.
- Oversee the advertising budget and provide detailed performance analysis.
- Direct agency collaborations for paid media efforts.
- Develop and refine data management and analytics strategies.
- Create and adapt marketing assets for various digital channels.
- Continuously improve existing paid marketing avenues.
Essential Skills:
- Proven experience in digital media strategy and planning.
- Expertise in establishing paid digital media campaigns.
- Ability to extract insights from web analytics platforms.
- Familiarity with site and creative tagging methodologies.
Qualifications:
- Bachelor's degree or equivalent professional experience.
- At least 10 years of experience in the digital marketing landscape.
- Hands-on experience with diverse advertising placements.
- Proficiency with Google Stacks.
- Experience in global media planning and execution.
- Understanding of ecommerce metrics and key performance indicators.
- Strong analytical and interpersonal skills.
- Effective time management and teamwork capabilities.
Prerequisites:
- Experience in digital media strategy and planning.
- Proficiency in setting up paid digital media campaigns.
- Ability to analyze data from web analytics platforms.
- Experience with site and creative tagging.
Are you prepared to advance your career?
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