Global Marketing Specialist
2 months ago
About JACOBS DOUWE EGBERTS
JACOBS DOUWE EGBERTS is a leading global coffee and tea company with a rich history spanning over 265 years. Our company is driven by a passion for innovation and a commitment to delivering exceptional products to our customers.
Job Summary
We are seeking a highly skilled Global Marketing Specialist to join our team in Singapore. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and increase brand awareness.
Key Responsibilities
- Perfect Content, Activation, Search & Assortment (CASA) Design & Execution
- Develop and maintain high-quality visual content for all JDE products across online channels
- Collaborate with cross-functional teams to create engaging promotional campaigns
- Manage relationships with 3rd Party Marketplace partners to ensure seamless execution of e-commerce fundamentals
- Performance tracking/data analysis
- Drive visibility and promotional planning for key shopping festivals
- Analyze CASA performance using online tools
- Support Channel Managers with performance tracking reports
- Plan & Develop Exclusive Channel Promotions
- Work closely with E-com Channel Sales Managers on promotional campaign planning
- Lead the GWP sourcing function to support online channel promotions
- Develops Platform Communication Materials (on site & off site banners)
- Collaborate with cross-functional teams to develop platform materials linked to national marketing campaigns and/or channel-exclusive promotions
- Curate content for online channels, feeds, and CRM messages
- Lead planning and execution of digital advertising
- Process Customers' queries received via Online Channel platforms
Requirements
- Bachelor's degree in Marketing
- 1-2 years of experience in digital marketing and content creation
- Proficiency in Microsoft Office
- Excellent communication and stakeholder management skills
- Ability to be agile
- Knowledge of e-commerce retail environment (grocery online, marketplaces, and pure players)
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