Global Marketing Specialist

2 months ago


Singapur, Singapore JACOBS DOUWE EGBERTS Full time

About JACOBS DOUWE EGBERTS

JACOBS DOUWE EGBERTS is a leading global coffee and tea company with a rich history spanning over 265 years. Our company is driven by a passion for innovation and a commitment to delivering exceptional products to our customers.

Job Summary

We are seeking a highly skilled Global Marketing Specialist to join our team in Singapore. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and increase brand awareness.

Key Responsibilities

  • Perfect Content, Activation, Search & Assortment (CASA) Design & Execution
    • Develop and maintain high-quality visual content for all JDE products across online channels
    • Collaborate with cross-functional teams to create engaging promotional campaigns
    • Manage relationships with 3rd Party Marketplace partners to ensure seamless execution of e-commerce fundamentals
  • Performance tracking/data analysis
    • Drive visibility and promotional planning for key shopping festivals
    • Analyze CASA performance using online tools
    • Support Channel Managers with performance tracking reports
  • Plan & Develop Exclusive Channel Promotions
    • Work closely with E-com Channel Sales Managers on promotional campaign planning
    • Lead the GWP sourcing function to support online channel promotions
  • Develops Platform Communication Materials (on site & off site banners)
    • Collaborate with cross-functional teams to develop platform materials linked to national marketing campaigns and/or channel-exclusive promotions
    • Curate content for online channels, feeds, and CRM messages
    • Lead planning and execution of digital advertising
  • Process Customers' queries received via Online Channel platforms

Requirements

  • Bachelor's degree in Marketing
  • 1-2 years of experience in digital marketing and content creation
  • Proficiency in Microsoft Office
  • Excellent communication and stakeholder management skills
  • Ability to be agile
  • Knowledge of e-commerce retail environment (grocery online, marketplaces, and pure players)


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