Regional Marketing Director

6 days ago


Singapore Bosch ASEAN Full time
About Bosch ASEAN

Bosch ASEAN is a leading technology and services company, employing around 429,400 associates worldwide. Our operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.

We use our expertise in sensor technology, software, and services to offer innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. Our strategic objective is to deliver innovations for a connected life.

This role plays a pivotal part in driving the success of our business unit by ensuring that our team meets financial KPIs and achieves growth exceeding market benchmarks.

Key Responsibilities:

  • Sales and Market Strategy Focus:
  • Create and deploy sales actions/promotions and corrective sales measures if realized sales performance and/or NPI is below planning
  • Analyze BU (segment) market situation and take actions (marketing mix) to gain market share and improve market positioning
  • Conduct market analyses and competitive benchmarks (e.g. portfolio including pricing) and provide related strategies
  • Provide input for business planning and regular review of planning/forecasting (yearly planning, phase-out, launch planning)
  • Provide input for CSO annual action plans.

Sales Support Focus:

  • Ensure and support the definition and implementation of the commercial training and certification plan (yearly plans, as well as for new launches)
  • Conduct commercial training sessions regularly and ensures training success (internal and customers). Deliver input for development of BU specific commercial training material to BT-CO/MKK (or Regional Training Responsible Colleague)
  • Support sales and business development team in customer management/customer visits
  • Regional demo stock and life cycle management
  • Support regional cross-BU activities (e.g. events, trade shows)
  • Ensure spot pricing process and actively be involved in decision process

NPI/Portfolio focus:

  • Coordinate and create Sales Forecast new products and align NPI targets with sales organizations, implement corrective measures if NPI is below plan
  • Contribute to product/service development by anticipating market trends, end-user and customer needs
  • Lead/Support Product Introduction Process (PIP) on all defined process steps, including market input and regional introduction plan
  • Contribute to initial product pricing and manage price maintenance and repositioning; support BT-BU/MKR of the country (cluster) in up to date price lists
  • Develop the promotion basket for the region/countries
  • Coordinate and support regional inventory sell-off programs (EOL, excess inventory)
  • Manage product launch in the region (create launch plan, run launch and evaluate)


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