Digital and E-commerce Director, India

21 hours ago


Singapur, Singapore coty Full time
About the Role

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. As the Digital and E-commerce Director, India & Southeast Asia, you will contribute to the profitable and sustainable growth of Coty brands by driving digital commerce, Media & CRM excellence in India & Southeast Asia.

Key Responsibilities
  • Define the regional e and s-commerce strategies and plans, building on a deep understanding of the target consumer on-line, the different e-retailers' strengths and opportunity areas, as well as the business units' overall priorities.
  • Collaborate closely with media agencies, country teams & global digital media team to ensure alignment of media campaigns with business goals & brands guidelines.
  • Monitor campaign effectiveness, analyse data, and offer insights for enhancing ROI.
  • Guarantee the respect off all Fashion Houses guidelines.
  • Develop and execute best in class owned social media strategies to enhance brand awareness, engagement, and lead generation through social media channels, including but not limited to Facebook, Instagram, Tiktok and LINE.
  • Develop & implement the advocacy and influence strategy, provide social listening insights & guidance on identifying, recruiting & sustaining influencers, ensuring alignment with brands requirements and campaigns objectives.
  • Effective tracking of ROAS & KPIs to improve Earned Media across brands.
Requirements
  • 10+ experience in digital-commerce, omni-channel acceleration with proven results to successfully grow businesses on-line.
  • Comprehensive knowledge of the e-commerce landscape and KPI`s, digital marketing, e-retail, brand and CRM strategies.
  • Affinity with Beauty, FMCG or Luxury.
  • Fluent in English to enable a strong collaboration with Global & local teams.
  • Able to spot opportunities and turn opportunities into concrete actions fast and with integrity.
  • Relevant degree in Business or a related discipline.


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