APAC Social Media Lead

2 weeks ago


Singapore Franklin Templeton Full time
About Us

We advance our industry forward by developing innovative ways to help clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their objectives.

Our talented teams working around the globe bring expertise that's both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Key Responsibilities:
  • Develop and execute comprehensive social media strategies that support marketing and sales objectives.
  • Growing our digital presence and driving engagement across multiple platforms.
  • Lead the strategy, execution, and optimization of social media initiatives across the APAC regions.

The ideal candidate will have at least 8 years of relevant experience in social media strategy, campaign management, and content creation, ideally within a global or regional context.

A strong knowledge of social media platforms, particularly LinkedIn, Instagram, and emerging channels is required. Experience with paid media management, including budgeting, optimization, and ROI analysis is also necessary.

Demonstrated ability to collaborate across teams, including creative, compliance, and local marketing stakeholders is a must. Familiarity with AI-based tools for social media content creation and performance optimization is highly valued.

Strong understanding of legal and regulatory frameworks across APAC regions is essential. Excellent communication, project management, and analytical skills are also required. Self-starter with a proven ability to work autonomously is preferred.



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