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Social Media and Content Manager APAC

3 weeks ago

Singapore This is an IT support group Full time

Franklin Templeton is committed to fostering a diverse and inclusive environment where talented professionals can grow and thrive. We believe in harnessing innovation and creativity to deliver better outcomes for our clients worldwide.

We are seeking an experienced Social Media Manager, APAC to join our team in Singapore. This role will be instrumental in developing and executing comprehensive social media strategies that drive engagement and growth across the APAC regions.

About the Role
  • Develop and implement a tailored social media strategy for the APAC regions, aligning with key client segments and business goals.
  • Establish and sustain a growth strategy for Instagram and other emerging social channels, ensuring engagement and brand visibility.
  • Continuously monitor and analyze social media trends, platform updates, and industry innovations to keep the strategy relevant and forward-thinking.
Key Responsibilities
  • Plan, execute, and optimize paid media campaigns across LinkedIn and other platforms, ensuring timely execution and strong ROI.
  • Manage the social media content calendar, ensuring consistency in messaging, creative briefs, and copywriting that align with broader marketing and sales strategies.
  • Oversee the social media budget, optimizing spend based on performance KPIs and campaign results.