Senior Marketing Analytics Specialist
4 weeks ago
About the Role
We are seeking a highly skilled Senior Marketing Analytics Specialist to join our team at United Overseas Bank. As a key member of our marketing department, you will be responsible for developing and implementing data-driven marketing strategies to drive business growth.
Key Responsibilities
- Develop and maintain predictive models to identify customer segments and preferences
- Work with cross-functional teams to design and execute marketing campaigns
- Analyze campaign performance and provide insights to inform future marketing strategies
Requirements
- 4+ years of experience in marketing analytics or a related field
- Strong analytical and problem-solving skills
- Proficiency in data analysis tools and programming languages
About United Overseas Bank
United Overseas Bank is a leading bank in Asia with a global network of over 500 branches and offices. We are committed to delivering exceptional customer service and driving business growth through innovative marketing strategies.
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