Senior Marketing Strategist
1 month ago
Aveva is a global leader in industrial software, driving innovation and sustainability in the industry.
We're seeking a Senior Marketing Specialist to join our team, responsible for executing our communication strategy at the market-level.
Key Responsibilities:
- Develop and execute local market communications strategy in coordination with the global brand and communications strategy
- Oversee communications measurement for the local market, including share of voice against the competition and total reach
- Support localization and execution of local public relations, analyst relations for the market
- Work with social operations to develop local social media strategy and ensure governance
- Coordinate with brand marketing to execute local brand advertising programs
- Localize and promote content created from the global team at the local market-level
- Generate content with customers and partners to build trust and showcase our expertise
- Cultivate strategic alliances with government and industry bodies to boost Aveva's presence
- Manage customer communications to improve engagement and satisfaction
Requirements:
- 3+ years of marketing experience
- Strong project management and analytical abilities
- Excellent communication and C-level influencing skills
- Hands-on corporate public relations experience
- Strong written and oral communication skills
- Initiative to drive business objectives
- Ability to understand the impact of decisions on other areas of the business
- Strong listening, empathy, and cultural awareness skills
- Proficient in conveying complex ideas and data
- Driven by data and staying current with marketing and technology trends
- Understanding of customer experience signals and the B2B sales cycle
- Proficiency in managing diverse influencer ecosystems
- Experience in objective-driven reporting
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