Senior Marketing Strategist

1 month ago


Singapur, Singapore AVEVA Full time

Aveva is a global leader in industrial software, driving innovation and sustainability in the industry.

We're seeking a Senior Marketing Specialist to join our team, responsible for executing our communication strategy at the market-level.

Key Responsibilities:

  • Develop and execute local market communications strategy in coordination with the global brand and communications strategy
  • Oversee communications measurement for the local market, including share of voice against the competition and total reach
  • Support localization and execution of local public relations, analyst relations for the market
  • Work with social operations to develop local social media strategy and ensure governance
  • Coordinate with brand marketing to execute local brand advertising programs
  • Localize and promote content created from the global team at the local market-level
  • Generate content with customers and partners to build trust and showcase our expertise
  • Cultivate strategic alliances with government and industry bodies to boost Aveva's presence
  • Manage customer communications to improve engagement and satisfaction

Requirements:

  • 3+ years of marketing experience
  • Strong project management and analytical abilities
  • Excellent communication and C-level influencing skills
  • Hands-on corporate public relations experience
  • Strong written and oral communication skills
  • Initiative to drive business objectives
  • Ability to understand the impact of decisions on other areas of the business
  • Strong listening, empathy, and cultural awareness skills
  • Proficient in conveying complex ideas and data
  • Driven by data and staying current with marketing and technology trends
  • Understanding of customer experience signals and the B2B sales cycle
  • Proficiency in managing diverse influencer ecosystems
  • Experience in objective-driven reporting


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