Senior Analytics Specialist
2 weeks ago
About the Role
The FairPrice Group is seeking a highly skilled Senior Analytics Specialist to join our Platform Performance and Insights team. As a key member of this team, you will be responsible for generating actionable insights from user behavior and app/digital interaction data across all digital/omni channel touchpoints.
About the Team
The Platform Performance and Insights team is responsible for driving in-depth analysis and insights on key topics such as user friction points, user engagement drivers, omnichannel/omni-vertical behavioral journeys, and app-engagement. We leverage data from multiple sources, including Amplitude, Google Analytics, Contentsquare, CDP, and BigQuery, to support FairPrice Omnichannel CoE and enable data-driven business decisions.
Key Responsibilities
- Gain a deep understanding of behavioral and transactional data across various sources and tools.
- Analyze user behavior across App/Web, product, and feature interactions on the app, measure effectiveness of various properties, screens, and business verticals, and analyze user journeys/funnels on the platform.
- Monitor key app performance metrics, generate actionable insights, and key opportunities from the same by analyzing key drivers, interpreting trends, and proactively performing deep-dive analysis as required.
- Support various teams across Omni CoE on a need-basis on various high-impact initiatives, drafting the right measurement framework, advising on right quantitative techniques, and metrics to measure impact of key Product/Platform/Omni Channel initiatives.
- Work closely with Data product teams to review, feedback, and influence definition and tracking of core events and properties.
- Be the Champion of user/digital analytics tools and metrics across the org, educating, empowering business users across the org, as needed, to evangelize the usage of user-behavior data through self-serve tools.
Qualifications
The ideal candidate will have 3-5 years of relevant work experience in digital analytics/product analytics/user insights roles, strong hands-on expertise in Google Analytics and digital/product analytics tools, and a strong quantitative discipline with a business sense. The candidate should be able to articulate complex analyses to a wide range of audiences and translate these to actionable business insights.
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