Senior Marketing Analytics Manager
4 weeks ago
About the Role
We are seeking a highly skilled Senior Marketing Analytics Manager to join our team at United Overseas Bank. As a key member of our Business Banking department, you will be responsible for developing and implementing data-driven marketing strategies to drive growth and customer engagement.
Key Responsibilities
- Develop and execute data-driven marketing campaigns to improve customer acquisition and retention
- Build and maintain predictive models to identify high-value customer segments and optimize marketing spend
- Collaborate with cross-functional teams to integrate marketing and sales efforts
- Manage and analyze large datasets to inform marketing strategy and optimize campaign performance
Requirements
- 5+ years of experience in marketing analytics or a related field
- Strong technical skills in data analysis and visualization tools (e.g. SAS, Python, R)
- Experience with Adobe Marketing Cloud and other marketing automation platforms
- Excellent communication and collaboration skills
About United Overseas Bank
United Overseas Bank is a leading bank in Asia with a global network of over 500 branches and offices. We are committed to delivering exceptional customer service and innovative financial solutions to our customers.
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