Senior Marketing Analytics Manager

4 weeks ago


Singapur, Singapore United Overseas Bank Full time

About the Role

We are seeking a highly skilled Senior Marketing Analytics Manager to join our team at United Overseas Bank. As a key member of our Business Banking department, you will be responsible for developing and implementing data-driven marketing strategies to drive growth and customer engagement.

Key Responsibilities

  • Develop and execute data-driven marketing campaigns to improve customer acquisition and retention
  • Build and maintain predictive models to identify high-value customer segments and optimize marketing spend
  • Collaborate with cross-functional teams to integrate marketing and sales efforts
  • Manage and analyze large datasets to inform marketing strategy and optimize campaign performance

Requirements

  • 5+ years of experience in marketing analytics or a related field
  • Strong technical skills in data analysis and visualization tools (e.g. SAS, Python, R)
  • Experience with Adobe Marketing Cloud and other marketing automation platforms
  • Excellent communication and collaboration skills

About United Overseas Bank

United Overseas Bank is a leading bank in Asia with a global network of over 500 branches and offices. We are committed to delivering exceptional customer service and innovative financial solutions to our customers.



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