Senior/First VP, Marketing, Customer Analytics, Group Business Banking

1 month ago

Singapur, Singapore United Overseas Bank Full time
About United Overseas Bank

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of over 500 branches and offices in 19 countries and territories.

About the Role

The Credit and Risk Management function is comprised of three teams: Risk Management, Credit, and Special Asset Management. We manage the risks arising from the Group's business activities within the risk appetite established by the Board.

Key Responsibilities
  1. Focus on the Small and Medium Enterprise (SME) segment and drive total value generated to Business Banking via data and predictive analytics.
  2. Mentor and manage junior team members, and explore other areas of analytics within the Division.
  3. Monetize data and analytics in support of sales, marketing, product, and portfolio managers in the following areas:
    1. Prospecting and improving new customer acquisition – segmentation, market/wallet sizing, product proposition, pricing, leads generation, and scoring.
    2. Growing existing customer franchise and balances – cross-selling, retention, next best offer, and conversation.
    3. Improving digital adoption and customer interaction via personalized, omni-channel engagement.
  4. Build predictive models/analytics using a suite of statistical/data science techniques and both structured and unstructured data.
  5. Work with Business Banking's ecosystem/partnership team to increase monetization of partner/platform data and actively source for new data sources/revenue streams.
  6. Manage regular marketing campaign operations, including regular reviews and feedback to improve conversion rate/campaign/model effectiveness.
  7. Develop new and manage existing dashboards/MIS to sales, product, and portfolio managers, including ad-hoc analyses and deep-dives.
Requirements
  1. More than 10 years of experience in retail marketing or customer analytics, with a preference for SME experience.
  2. Undergraduate degree in a quantitative program, such as Decision Science, Statistics, etc. MBA/postgraduate degree is desirable.
  3. Very strong data/decision science, programming, and technology skills, including Cloudera Apache Hadoop, Python, R, Spark, SAS, and Adobe Marketing platform.
  4. Analytical mind with sound business insight, excellent communication skills, and high levels of meticulousness and self-motivation.
  5. Maturity to be a credible counterpart to business managers and senior management, and the ability to develop ongoing 'trusted advisor' relationships.

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