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Social Media Strategist

2 months ago

Singapore TWG TEA COMPANY PTE. LTD. Full time
Job Title: Social Media Strategist

We are seeking a highly skilled Social Media Strategist to join our team at TWG TEA COMPANY PTE. LTD. The ideal candidate will have a deep understanding of social media platforms and be able to develop and implement a comprehensive social media strategy that aligns with our business goals.

Key Responsibilities:
  • Develop and implement a social media strategy that aligns with our business goals and objectives
  • Manage and oversee all social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and others
  • Perform detailed research on current benchmark trends and audience preferences in the luxury sector
  • Work with our PR and Content team to create, edit, publish, and share engaging content
  • Optimize SEO, web traffic metrics, and engagement across all social media platforms
  • Analyze social media campaigns and performances, providing monthly reports on ROI
  • Communicate with customers and followers, responding to queries in a timely manner
  • Oversee HQ and partners' social media accounts to ensure brand consistency
Requirements:
  • At least 3-5 years' experience in a strategic social media and/or digital marketing strategist role
  • Knowledge of social media metrics, SEO, and other social media tools to track and measure success
  • Experience dealing with local and international markets and customers
  • Fluent in English and possess strong copywriting skills
  • Proficiency with editing tools such as Canva, CapCut, Lightroom, Photoshop, and Illustrator

Please apply with an updated resume indicating reasons for leaving, last drawn salary, expected salary, and date of availability.