Marketing Director for Greater China
1 month ago
Stripe is a leading financial infrastructure platform that enables businesses to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a significant amount of work ahead.
About the RoleWe are seeking a highly experienced Marketing Lead to join our Greater China team. As a key member of our marketing team, you will be responsible for developing and executing a marketing strategy that drives high-quality leads, sales pipeline, and ultimately revenue. You will work closely with our sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner.
Responsibilities- Craft and lead the greater China marketing strategy and execute field marketing programs across enterprise customer segments, with emphasis on the enterprise segment while solidly collaborating with Sales, SDRs, SAs, and Professional services.
- Own key business and revenue metrics across the sales funnel (pipeline) and customer growth and retention.
- Develop a strong trusted relationship with the greater China sales team, working closely with sales leadership and sales development to jointly grow pipeline.
- Partner with Asia Pacific demand generation and product marketing to refine our targeting and segmentation, and to identify, scope, and produce or localize compelling content, marketing assets, and programs to drive demand.
- Define and execute full funnel marketing plans, including digital channels and content, demand generation campaigns with partners, sales prospecting programs, inc ABM, virtual and in-person field events, and third-party tradeshows and conferences.
- Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts.
- Be creative in finding new ways of advising a diverse range of 'local personas' about the value Stripe brings to exporting Chinese businesses.
- 8+ years of relevant B2B demand generation and/or field marketing experience with 5+ years focused on the greater China market.
- Experience working with Chinese enterprise segment targeting cross-border organizations through content localization and content marketing, event management, partnership marketing, and multi-touch campaigns to generate demand.
- Proven track record of defining and executing Chinese B2B regional marketing strategies that deliver against funnel metrics and KPIs.
- Strong written and verbal communication skills (both fluent Mandarin and English and professional simplified Chinese written fluency), including being able to convey complex topics with simplicity.
- Proven leadership capability and effectiveness working collaboratively and cross-functionally: Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner.
- Experience scaling through/and/or leveraging agency, partner, and contractor resources.
- Understanding and/or experience with CRM, account-based marketing, and email marketing tactics and technology.
- Singapore location required. Market to Chinese organizations remotely.
- A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment.
- Experience marketing cloud services and/or software solutions.
- Superb organization and project management skills and the capacity to manage multiple complex projects at once.
- Excellent analytical skills and the ability to craft actionable insights from complex data.
- Resourceful, creative, and dedicated to achieving operational and creative excellence.
- Experience delivering tailored and localized marketing content and experiences for large user customer segments with greater focus on the largest enterprise global expander companies.
- Understanding of the payments, financial technology, and/or e-commerce industries and partner ecosystems.
- Demonstrated success delivering marketing programs with and through marketing, consulting, and technology partners.
- Experience working remotely (not based in China) and traveling extensively to support the execution of marketing programs and initiatives.
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