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B2B Campaign Strategist

3 weeks ago

Singapore AIRWALLEX (SINGAPORE) PTE. LTD. Full time
About the Role

AIRWALLEX (SINGAPORE) PTE. LTD. is seeking a highly skilled B2B Campaign Strategist to join its team in Singapore. As a key member of our marketing department, you will be responsible for designing and managing automated B2B marketing campaigns targeting our prospect and customer databases. Your primary goal will be to improve marketing efficiency, streamline processes, and support personalized customer journeys.

The ideal candidate will have 5+ years of experience working with marketing automation tools, such as Marketo, and CRM systems, like Salesforce. You should have a strong understanding of data flows and technical limitations among platforms. Additionally, you should possess solid analytical skills, a data-driven orientation, and uncompromising attention to detail. Strong communication and collaboration skills are also essential for this role.

We're looking for an ambitious and resourceful professional who can navigate ambiguity and remain adaptable. If you're a creative go-getter eager to help shape the next phase of AIRWALLEX's growth, we encourage you to apply.

Key Responsibilities:
  • Design, build, and execute targeted global B2B marketing campaigns via Marketo.
  • Manage and maintain marketing databases, ensuring data integrity, segmentation accuracy, and compliance with data privacy regulations.
  • Oversee the integration of Marketo with CRM systems and other marketing technologies.
  • Partner with Product and Marketing teams to align strategies and share insights.