Brand Strategist

Singapore- Marketing- Full Time**How to apply?**

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**Brand Strategist**
- Company background- Alchemy Pay is a payment gateway provider that connects cryptocurrency and traditional fiat currency for consumers, businesses, and developers. It makes crypto exchanges and Web3 services highly accessible for users with fiat funds. Alchemy Pay’s ramp solution is integrated with crypto platforms and dApps via a widget or API. Alchemy Pay’s network includes 300+ fiat payment channels, including many popular e-wallets in emerging markets. ACH is the network’s utility token, available as an ERC20 or BEP20. Alchemy Pay is listed on Coinbase and Binance and has a US $300M market cap.Alchemy Pay is looking for a brand strategist to join the global marketing team. Reporting directly to the CMO, this role will require you to write briefs and uncover insights that leads towards a proposition which may be used to develop creative ideas, communication campaigns and integrated experiences. You will also be expected to develop go-to-market strategies and approaches for brand or lead generation campaign, analyse data collated from integrated experiences and develop insights and recommendations going towards re-targeting or fine tuning of experiences. Ability to plan and project manage digital led campaigns will be considered favourably.
- Key Responsibilities- You will:
- Use the new brand strategy to build the Alchemy Pay brand and position it as the top-of-mind, blockchain fintech brand for businesses and retail investors of the ACH Token
- Support Marketing team with overall campaign strategy and planning from title conception to launch for new markets
- Craft and actively update differentiation strategy to showcase Alchemy Pay’s pivotal role in the industry and product USPs
- Desktop research and ability to use tools in arriving at fact based deductions and insights with critical thinking.
- Articulate insights with clear logical thinking, always looking at the marketing challenge with a new perspective and unique angles.
- Develop and own a long term content creation strategy - ensuring a set tone and voice
- Develop and execute co-branding engagements with external parties in amplifying the Alchemy brand including external assets such as the website
- Create high-quality content for the Alchemy Pay brand that: raises awareness, builds engagement and contributes to wider marketing objectives
- Generate and showcase compelling storytelling ideas and techniques to create memorable and engaging content.
- Brainstorm new and creative growth strategies, writing briefs and formulating marketing campaigns to grow our client base
- Identifying activation opportunities (on and offline), conducting social listening/media monitoring and writing industry reports
- Derive communication plans with content pillars and calendars
- Requirements- At least 5 years of brand strategy/planning experience. This experience must include a role within an advertising or integrated marketing communications agency
- Strong understanding of web3, cryptocurrency/blockchain-related terminologies and trends, and a strong interest in crypto culture
- A self-starter who is capable of operating across lines of business with a commercial and cultural fluency of global markets
- Hands-on experience in planning and executing digital/social led campaigns in B2B space
- Excellent project and time management skills; able to prioritize and work under pressure in a fast-paced environment
- Keen eye for aesthetics
- Proficiency with copywriting and have resourceful ways of producing content quickly and effectively
- Driven, resourceful and highly motivated to get things done
- Proven ability to articulate strategies through the written word, use of semantics and visual tool kits
- Comfortable working within a fast-paced, dynamic environment
- Native or expert English speaker and writer
- Good to Have- Experience buying/trading bitcoin/crypto or understanding of Alchemy Pay’s products and ecosystem
- Experience working with fintech clients in an agency background
- What We Offer- The chance to work directly with experienced industry leaders in a fast-paced start-up environment
- A learning environment where you can dive deep into the exciting world of crypto and blockchain and to make an impact
- Fast moving, challenging and unique business problems
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Competitive salary
- Flexible working hours, Casual work attire