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Demand Generation Strategist

3 weeks ago

Singapore beBeeMarketing Full time $80,000 - $150,000
Job Overview

We are seeking a professional to fill the role of Demand Creation Marketing Manager.

The successful candidate will develop, execute, and measure an integrated demand generation and account-based marketing plan aimed at generating pipeline and accelerating opportunities while supporting cross-sell/upsell motions.

This position requires utilizing data and insights about our prospects, customers, the market, win/loss analysis, and other signals to inform the development and deployment of marketing programs and campaigns.

The ideal candidate is a marketer who wants to continually test, learn, and collaborate across teams to find new and innovative ways of reaching, supporting, expanding, and retaining our prospect and customer base.

The role necessitates ensuring our messaging to the market is compelling, consistent, and valuable across activation tactics.

Main Responsibilities:

  • Campaign Strategy and Development: Develop, execute, and measure an integrated demand generation and account-based marketing plan to build pipeline. Partner with Product Marketing/regional marketing/sales teams to identify key content themes, ensuring alignment with business goals and strategic objectives.
  • Campaign Activation: Design and implement multi-channel campaigns across web, paid media, social media, webinars, email, and BDR/SDR outreach, coordinating efforts with key stakeholders.
  • Cross-functional Collaboration: Align with the sales and regional marketing managers to understand the market trends in the region, and support our go-to-market strategy.
  • Project Management: Oversee the end-to-end process for campaign activations, managing timelines, deliverables, and performance metrics to ensure success.
  • Identify Ideal Customer Profiles (ICP) and Buyer Personas: For target account selection that aligns with solutions and products.
  • Partner with Product Marketing: To create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer journey.
  • ABM and Demand-Gen Expertise: Support acquisition, growth, and retention across target accounts.
  • Track Program Results: Measuring program success, efficiency, and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.
  • Research and Recommend Marketing Techniques: Based on changing business demands and suggest innovative and creative marketing approaches for revenue growth.

Required Skills and Qualifications:

  • Proven experience in demand generation and account-based marketing strategies.
  • Strong understanding of marketing automation platforms and tools.
  • Ability to analyze complex data and create actionable insights.
  • Excellent communication and project management skills.

Benefits:

  • Opportunity to work with a dynamic team and contribute to the company's growth.
  • Professional development and training opportunities.
  • Competitive compensation and benefits package.

Others:

  • The role requires frequent collaboration with cross-functional teams.
  • The ideal candidate should be a strategic thinker with a passion for innovation and creativity.