Senior Demand Generation Strategist

7 days ago

Singapore beBeeDemandGeneration Full time $90,000 - $120,000
Lead Generation Specialist

We are seeking an experienced Demand Generation Specialist to join our team and lead the planning and execution of strategic marketing campaigns.

The ideal candidate will have a proven track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.

  • Key Responsibilities:
  • Develop and execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.
  • Collaborate with digital and channel marketing teams to strategize and design a multi-channel marketing framework to run B2B programs at scale to drive pipeline conversion for APAC.
  • Conduct A/B tests on various aspects of campaigns, such as email subject lines, ad creatives, and landing page elements, to improve conversion rates and engagement.
  • Manage and monitor marketing program performance in close cooperation with internal teams and external partners.
  • Identify opportunities to improve marketing effectiveness through audience targeting, funnel optimization, and enhanced campaign processes.

Requirements:

  • Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 4-8 years' hands-on experience in digital marketing, marketing programs in the B2B segment, with a focus on demand generation, lead management processes, reporting and marketing systems.
  • Expertise in defining, implementing, and optimizing lead management processes and related reporting and analytics.
  • Strong understanding of digital marketing channels and strategies (e.g., SEO, SEM, social media, email marketing, and paid advertising).
  • Excellent analytical skills, with the ability to interpret data and draw actionable insights.

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