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Digital CRM Specialist

1 week ago

Singapore Triskel Consulting Full time

We are seeking a results-driven Digital CRM Specialist to drive growth and optimize player journeys for our client, a digital services provider operating in the iGaming field. As they expand their presence in the Singaporean market, this role will focus on crafting, executing, and analyzing CRM campaigns tailored for the players in Singapore.

Key Responsibilities
  • Plan, implement, and optimize targeted CRM campaigns to boost player retention and engagement in the Singaporean market.
  • Leverage leading gambling CRM tools to manage campaigns, personalize experiences, and track performance metrics.
  • Analyze customer behavior and campaign outcomes to uncover actionable insights and improve strategies.
  • Work cross-functionally with marketing, product, and support teams to ensure consistent player communication and experience.
Requirements
  • Native-level fluency in English (written and spoken) essential for this position.
  • Fluency in Mandarin or Malay would be an asset.
  • Minimum 1 year CRM experience in the gambling industry operating in the Singaporean market ideally.
  • Expertise with gambling-focused CRM systems, such as Optimove, Salesforce Marketing Cloud, or similar tools.
  • Strong analytical capabilities for evaluating campaign performance and deriving insights.
  • Excellent organizational and communication skills, with the ability to juggle multiple priorities in a fast-paced environment.