Digital Outreach Specialist

2 days ago


Singapore BGC Group Pte Ltd Full time

We are seeking a results-driven Digital Outreach Specialist to spearhead our lead generation and email outreach strategy, ensuring a consistent pipeline of high-quality prospects.

Key Responsibilities
  • Research and identify target customers and key decision-makers.
  • Develop and execute targeted outreach strategies via cold emails and other channels.
  • Craft compelling, high-converting email sequences for lead generation.
  • Utilize automation tools (e.g., Mailchimp, Hub Spot) to scale outreach efforts.
  • Analyse campaign performance to optimize results.
  • Maintain compliance with industry best practices (e.g., GDPR).
  • Refine lead qualification criteria to boost conversion rates.
  • Collaborate closely with sales teams to align messaging and outreach strategies.
Requirements
  • Minimum 2 years of experience in B2B sales development, outbound marketing, or email marketing.
  • Proven track record in generating and converting leads via outbound outreach.
  • Understanding of audience segmentation, lead nurturing, and email copywriting.
  • Experience with CRM and sales tools (e.g., Mailchimp, Hub Spot).
  • A data-driven approach – able to track, analyse, and optimize campaigns.
  • Self-motivated, organized, and resilient in a fast-paced sales environment.


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