Key Account Manager, Travel Market, North Asia

4 weeks ago


Singapur, Singapore Ferrero Full time
Job Overview:

Ferrero is seeking a highly skilled Key Account Manager to join our team in the Travel Market, North Asia. As a Key Account Manager, you will be responsible for developing and executing sales strategies to drive business growth and achieve sales targets.

Main Responsibilities:
  • Manage and follow-up important accounts in the Asia sales region
  • Provide field support to key account coordinators in key locations such as Taiwan, Hong Kong, Korea, Macau, and the P.R. of China
  • Develop and implement strategies tailored to customer clusters, with a deep understanding of their culture and needs
  • Propose annual sales plans and budgets for assigned key accounts
  • Monitor sales targets and propose recovery plans when trends are negative
  • Collect and analyze novelties forecasts from key accounts and update forecasts as necessary
  • Analyze customer performance and define future business opportunities
  • Develop customer-specific goals and strategies
  • Negotiate contracts with assigned customers and develop promotional plans
  • Provide support to trade marketing and sales teams to achieve strategic goals
  • Negotiate planogram and position implementation at central and local levels
  • Ensure trade spending is within established guidelines
  • Analyze trade spending and optimize returns on investment
  • Communicate agreements and action plans to key account coordinators
  • Monitor in-store deployment and coordinate with key accounts to ensure local execution aligns with plans and policies
  • Track sales, stocks, and building blocks KPIs for assigned customers
  • Maintain assigned assortment through timely listing and code opening
  • Collect and analyze key account performances and market trends
Requirements:
  • University degree in Economics, Finance, or Marketing
  • 3+ years of experience in similar roles, with FMCG field sales or merchandising experience a plus
  • Market knowledge required: travel retail, inflight, border shops, low-tax areas, and railway retail structure
  • Proven sales experience with a track record, experience in category, customer, and channel marketing
  • Strong analytical, account management, negotiation, and stakeholder management skills
  • Good understanding of channel and customer planning, sales, field, and merchandising processes, commercial logistics
  • Good numerical skills, fluency with numbers and data reading
  • Proactive and dynamic approach, responsibility, ability to work under pressure and meet deadlines, high result-orientation
  • Ability to work independently and collaborate effectively in a team
  • MS Office knowledge, SAP a plus
  • Fluency in English and Chinese, Cantonese a strong plus


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