E-commerce Multi Brand Performance Lead

1 week ago

Singapore beBeeEcommerce Full time $80,000 - $120,000

Optimize E-commerce Presence

Manage a team to oversee the performance and operations of multiple brand stores across key online platforms. Develop strategic plans, implement product listings, and ensure accurate stock availability and competitive pricing strategies.

Key Responsibilities:
  • Multi-Brand Strategy & Portfolio Management
  • Lead and manage e-commerce performance for multiple brands across all online platforms, tailoring strategies per brand while aligning with overarching company goals.
  • Ensure each brand's voice, positioning, and customer experience is consistent and optimized online.
  • Store & Platform Operations
  • Oversee day-to-day store operations for each brand across Lazada, Shopee, TikTok Shop, and direct-to-consumer websites.
  • Coordinate listings and bundle strategies tailored to each brand's positioning and sales objectives.
  • Campaign & Promotion Management
  • Plan and execute promotional calendars for each brand in collaboration with marketing and sales teams.
  • Manage campaign submissions, flash deals, vouchers, and platform-wide events.
  • Performance Tracking & Optimization
  • Monitor and analyze brand-specific KPIs (e.g., GMV, AOV, CTR, CVR, ROAS) to track sales performance and customer behavior.
  • Use insights to optimize listings, ad placements, and campaign effectiveness per brand.
  • Team & Stakeholder Coordination
  • Work closely with internal brand managers, graphic designers, content teams, and logistics coordinators.
  • Manage junior e-commerce executives or outsourced support handling operations or chat responses.
  • Inventory Planning & Fulfilment
  • Coordinate with warehouse and logistics teams to manage inbound and outbound stock for multiple brands.
  • Forecast demand per brand and plan stock transfers to ensure healthy availability and minimize aged inventory.
  • Brand Relationship & Growth
  • Support brand development goals, including market penetration, pricing strategies, and feedback on product performance.
  • Recommend new product introductions or platform expansions based on market demand and sales insights.

Required Skills and Qualifications:

  • Bachelor's degree in Business Administration or related field.
  • Minimum 3-5 years of experience in managing e-commerce operations, preferably across multiple brands.
  • Solid understanding of platform tools (e.g., Lazada/Shopee Seller Center, Shopify, TikTok Shop, Meta Ads Manager).
  • Strong data skills in Excel, Google Analytics, and/or platform reporting dashboards.
  • Excellent project management, communication, and multitasking abilities.
  • Experience managing a team or outsourced support preferred.
  • Prior experience working in a distributor, brand aggregator, or multi-brand retail environment is a plus.

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