Senior E-commerce Brand Strategist

1 week ago

Singapore beBeeEcommerce Full time $80,000 - $120,000
Multi-Brand E-commerce Strategy Manager

As a Multi-Brand E-commerce Strategy Manager, you will be responsible for leading and managing the e-commerce performance of multiple brands across all online platforms. You will tailor strategies per brand while aligning to overarching company goals.

Key Responsibilities:

  • Lead and manage the e-commerce performance of multiple brands.
  • Tailor strategies per brand while aligning to overarching company goals.
  • Ensure each brand's voice, positioning, and customer experience is consistent and optimized online.

Store Operations:

  • Oversee day-to-day store operations for each brand across Lazada, Shopee, TikTok Shop, and direct-to-consumer websites (e.g., Shopify).
  • Ensure accurate and attractive product listings, updated stock availability, and competitive pricing strategies.
  • Coordinate listings and bundle strategies tailored to each brand's positioning and sales objectives.

Campaign Management:

  • Plan and execute promotional calendars for each brand in collaboration with marketing and sales teams.
  • Manage campaign submissions, flash deals, vouchers, and platform-wide events.
  • Negotiate with platform representatives for brand-specific features and marketing opportunities.

Performance Tracking & Optimization:

  • Monitor and analyze brand-specific KPIs.
  • Use insights to optimize listings, ad placements, and campaign effectiveness per brand.
  • Prepare brand-wise monthly performance reports and improvement plans.

Team Coordination:

  • Work closely with internal brand managers, graphic designers, content teams, and logistics coordinators.
  • Manage junior e-commerce executives or outsourced support handling operations or chat responses.
  • Ensure smooth alignment between sales, marketing, and logistics teams across brands.

Inventory Planning & Fulfilment:

  • Coordinate with warehouse and logistics teams to manage inbound and outbound stock for multiple brands.
  • Forecast demand per brand and plan stock transfers to ensure healthy availability and minimize aged inventory.

Brand Relationship & Growth:

  • Support brand development goals, including market penetration, pricing strategies, and feedback on product performance.
  • Recommend new product introductions or platform expansions based on market demand and sales insights.

Requirements:

  • Bachelor's degree in Business Administration, or related field.
  • Minimum 3-5 years of experience in managing e-commerce operations, preferably across multiple brands.

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