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Strategic Content Director

1 week ago

Singapore Singapore Management University Full time

Transform the Office of Corporate Communications and Marketing (OOCM) with a comprehensive content strategy, driven by data insights and creative excellence.

The ideal candidate will spearhead the development and implementation of innovative content campaigns across various platforms, ensuring seamless alignment with university branding, recruitment, and engagement objectives. With expertise in managing diverse social media channels and leveraging influencer partnerships, this leader will drive digital engagement and enhance brand visibility.

Social Media Strategy & Planning

Develop and execute cutting-edge social media strategies tailored to key audiences, including prospective students, current students, alumni, and faculty. Analyze industry trends, competitor activity, and emerging platforms to inform strategic decisions and maintain a competitive edge.

Content Creation & Governance

Oversee the creation of high-quality, accessible, and inclusive content that resonates with diverse audiences. Establish and maintain robust social media governance frameworks, including documented handbooks for processes, best practices, and platform guidelines.

Team Leadership & Collaboration

Lead, mentor, and inspire the social media team and student contributors, fostering professional growth and innovation. Build and maintain strong relationships with internal departments, external partners, and influencers to ensure consistent and impactful messaging.

External Agency Management

Partner with external agencies to deliver innovative and impactful campaigns aligned with university goals. Evaluate agency performance through clear KPIs and ensure value for money.

This role requires a proven track record of success in social media strategy, planning, and community engagement, as well as experience in supervising and mentoring teams. The ideal candidate will possess excellent communication and leadership skills, with the ability to drive collaboration across departments and foster a culture of innovation and excellence.

A Bachelor's degree in Journalism, Mass Communications, Marketing, Digital Media, or a related field is required. A Master's degree in a relevant area would be an advantage. Minimum 6 years of experience in social media strategy, planning, and community engagement, with demonstrated success in managing diverse social media platforms and campaigns.