Fintech Marketing Specialist
2 weeks ago
About Moomoo Financial Singapore Pte. Ltd.
Moomoo Financial Singapore Pte. Ltd. is a cutting-edge financial technology company revolutionizing the investing experience with its innovative digital brokerage and wealth management platform – moomoo. Our mission is to provide users with a seamless, secure, and intuitive trading experience.
Role Overview
We are seeking an experienced Integrated Marketing Manager, Product Marketing to join our team in Singapore. As a key member of our Integrated Marketing Team, you will play a pivotal role in planning and executing product go-to-market campaigns, driving business growth through strategic marketing initiatives.
About the Job
The ideal candidate will have a deep understanding of capital market products, including global stocks, derivatives, unit trusts, and cryptocurrencies. You will be responsible for leading go-to-market plans for key product launches, developing compelling core messaging and positioning, creating impactful marketing materials, and collaborating with cross-functional teams to ensure successful product operations.
Responsibilities
- Product GTM Campaigns: Lead go-to-market plan for key product launches, plan and execute integrated promotions/campaigns to drive product growth through omni-channel strategies.
- Product Positioning and Messaging: Identify target audience and develop compelling core messaging and positioning through thorough market research and competitive analysis.
- Marketing Collateral Development: Collaborate with design teams to create impactful marketing materials, including key visuals, product videos, landing pages, one-pagers, and webinar/event content.
- Product Operation: Work closely with the operation team to ensure strategies are aligned and localised for the Singapore market.
- Outbound Communication: Support communication to sales team and clients, educating them about our product offerings and benefits.
- Inbound Communication: Collect feedback from customers, review and ideate, and communicate insights to the product team for continuous product improvement.
- Data Analytics: Monitor marketing and business metrics in collaboration with the data science team, adjusting overall marketing strategies based on data analytics.
Requirements
- Bachelor's degree or above in a relevant field.
- Minimum 5 years of experience in marketing & growth, preferably in the fintech/tech/finance industry.
- Experience in independently managing marketing campaigns, capable of leading projects across teams and reporting up.
- Excellent presentation, written, and verbal communication skills.
- Strong proficiency in English (both written and verbal) and Mandarin (verbal).
Benefits
Moomoo offers a competitive total compensation package that truly values your skills and contributions. Enjoy a fun-loving and diverse work environment that hosts various team-bonding programs and company events.
Salary Range
The estimated salary range for this position is SGD 120,000 - SGD 180,000 per annum, depending on experience and qualifications.
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