Digital Transformation Specialist
1 day ago
KPay Merchant Service (Singapore) PTE. LTD. is a leading fintech company dedicated to empowering businesses of all sizes with innovative technology solutions.
Our Vision
We aim to be the premier business platform for merchants across the Asia Pacific region, providing comprehensive solutions that cover customer-led payment, financial management, operational and digital transformation.
The KPay Advantage
Our all-rounded payment solution is designed to be simple, seamless, smart and secure. With our one-stop pay-in and pay-out platform, we facilitate financial management with digitalized flow and automated functions, reducing capital flow friction and borders.
Unleash Your Business Potential
KConnect, our merchant operations management platform, offers seamless system integration with 90+ operational systems and tools for every industry. Our dedicated digital transformation consultants provide expert advice to help you grow your business further.
Your Role: Digital Transformation Specialist
We are seeking an experienced Digital Transformation Specialist to join our team in Singapore. As a key member of our product marketing team, you will be responsible for conducting market research and competitor analysis to define our product's value proposition, positioning, and key differentiators.
Main Responsibilities:
- Market Research & Positioning: Conduct market research and competitor analysis to define our product's value proposition, positioning, and key differentiators.
- Messaging & Content Creation: Develop compelling marketing materials (blogs, videos, social posts, one-pagers, etc.) to educate audiences and communicate product features, benefits, and unique selling points.
- Performance Tracking & Optimisation: Monitor the effectiveness of product marketing campaigns, using insights to refine strategies and enhance GTM efforts.
- Cross-Functional Collaboration: Work closely with product, business development, customer success, brand, and design teams to align messaging and support go-to-market strategies.
Requirements:
- 2 years of product marketing experience in B2B SaaS / Payment / Fintech / POS System, with a deep understanding of the SME market.
- Skilled in articulating product value propositions and simplifying complex technical concepts for diverse audiences.
- Proven success in creating impactful marketing materials that drive engagement and conversions.
- Excellent communication skills, both written and verbal.
- Self-motivated, with a strong sense of ownership and the ability to collaborate effectively across teams.
Estimated Salary Range: SGD $80,000 - SGD $120,000 per annum.
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