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Senior Director of Growth Marketing Asia Pacific

2 months ago

Singapore Helpling GmbH & Co. KG Full time

Company Overview

Helpling Singapore is a leading on-demand home services platform that connects customers with reliable and affordable cleaning and elderly care professionals.

We are seeking a highly skilled Senior Director of Growth Marketing Asia Pacific to lead our marketing efforts in the region and drive business growth through data-driven strategies.

Job Summary

The Senior Director of Growth Marketing Asia Pacific will be responsible for developing and executing the country marketing strategy, building and leading a high-performing marketing team, and fostering a culture of excellence.

Key Responsibilities

  • Develop and Execute the Country Marketing Strategy
    • Lead the development and execution of the country marketing strategy, taking ownership over Brand, PR, and Performance Marketing KPIs
    • Drive brand positioning, messaging, and communication strategies that maximize customer acquisition, retention, and engagement
    • Develop and implement data-driven marketing campaigns to achieve measurable business outcomes
    • Continuously monitor and optimize marketing performance to achieve Customer Acquisition and Cross-Selling targets
  • Leadership and Team Management
    • Build, lead, and inspire a high-performing marketing team, fostering a growth mindset and a culture of excellence
    • Set ambitious goals, KPIs, and performance metrics for the team, consistently driving them towards exceptional results
    • Provide coaching, mentorship, and professional development opportunities to enhance the team's capabilities and foster individual growth
  • Brand Management and Positioning
    • Cultivate and maintain a differentiated brand identity that resonates with the target audience
    • Implement robust performance tracking methodologies to assess brand performance and measure return on investment (ROI) for marketing activities
    • Continually refine brand positioning and messaging strategies based on market insights and competitive intelligence
  • Campaign and Channel Management
    • Develop and manage brand marketing campaigns across various channels, leveraging customer insights and market analytics
    • Utilize robust data analytics to measure campaign performance, identify growth opportunities, and drive continuous improvement
    • Manage internal and external teams to drive online marketing channels, including SEO, SEM, Paid Social, display advertising, and CRM
  • Performance Analysis and Market Intelligence
    • Conduct comprehensive market research and competitive analysis to identify emerging trends, market gaps, and growth opportunities
    • Analyze marketing performance metrics, generate actionable insights, and make data-informed decisions to optimize marketing initiatives
    • Stay informed about industry best practices, emerging marketing technologies, and innovative growth strategies to maintain a competitive edge
  • Cross-functional Collaboration and Accountability
    • Collaborate closely with cross-functional teams, including product, sales, and operations, to align marketing strategies with business objectives and ensure seamless execution
    • Foster a culture of accountability, driving cross-functional collaboration, and setting clear expectations for project delivery and outcomes

Requirements

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • Proven track record as a Head of Marketing or Brand Manager in a Tier-1 Consumer Tech startup
  • Strong understanding of digital marketing channels and performance optimization
  • Demonstrated ability to drive user growth and achieve key performance metrics
  • Strong strategic thinking, analytical skills, and a data-driven mindset
  • Excellent leadership, communication, and interpersonal skills
  • Proven ability to thrive in a fast-paced, results-oriented culture
  • Passion for innovation, continuous learning, and staying abreast of industry trends
  • Proficiency in data analytics tools, marketing automation platforms, and CRM systems

About Helpling Select

H helpling Singapore is a leading on-demand home services platform that connects customers with reliable and affordable cleaning and elderly care professionals. We serve over 15,000 households a month and have teams spread across Singapore, Malaysia, Philippines, and Myanmar.

Estimated Salary: $120,000 - $180,000 per annum, depending on experience