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Director of Marketing and Communications, Asia Pacific
3 weeks ago
Who We Are:
The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.
One of TNC’s primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we’ll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and you’ll stay for the people.”
What We Can Achieve Together:
The Director of Marketing and Communications, Asia Pacific (AP) is an integral part of the AP resource mobilization and engagement leadership team and global marketing and communications function. They are instrumental in advancing TNC’s 2030 goals through communications that engage and excite influential audiences. Working closely with TNC leaders, they will lead a diverse and enthusiastic marketing and communications team across multiple locations in the region to develop and implement strategies that align with the overall goals of TNC Asia Pacific’s strategic plan.
The Director develops and implements an integrated, efficient, and effective marketing and communications strategy to help achieve the organization’s 2030 goals. They operate within a highly matrixed structure, coordinating with country, regional and global TNC teams to ensure that marketing and communications efforts are strategically aligned across diverse geographical and cultural landscapes. They manage a team that creates, manages, and implements key marketing initiatives designed to drive and advance marketing strategies in key public-facing markets, influence conservation action, and achieve revenue goals.
The Director works closely with and manages relations with internal key stakeholders including senior management, internal teams, donors, and external key stakeholders and partners to achieve regional goals. They may be responsible for presenting analysis and recommendations to Trustees and AP Council members.
The Director leads communication and marketing efforts for both internal and external audiences, including integrated themes, consistent messaging, compelling campaigns, and collateral materials. Duties include:
- Designs, directs, and manages a coordinated marketing and communications strategy across the Asia-Pacific region, overseeing multiple complex programs including strategic brand development, digital marketing, earned and social media strategy, events strategy, executive thought leadership and crisis communications.
- Collaborates with senior marketing leadership on regional and global levels to synthesize core TNC marketing initiatives for optimal performance in Asia Pacific markets.
- Drives efforts to obtain, create, store in an accessible format, manage and disseminate content from country programs around individual project and campaign themes.
- Facilitates cooperation and collaboration across the various AP teams in pursuit of marketing and communications objectives.
- Develops best practices, standardized metrics, organizational consistency, and branding continuity in communications across the region.
- Integrates effectively with the organization’s central Marketing and Communications division.
RESPONSIBILITIES & SCOPE
AP & Global Collaboration:
- Collaborate with TNC leaders, internal and external key stakeholders to achieve regional goals.
- Work closely with senior marketing leadership on regional and global levels to synthesize core TNC marketing initiatives for optimal performance in the AP market.
- Provide strategic leadership in managing a decentralized but integrated marketing and communications structure across the Asia Pacific region.
- Facilitate collaboration across the various AP teams to fulfill marketing and communications objectives.
Regional Team Management:
- Manage a regional team that creates, manages, and implements key marketing initiatives to drive and advance marketing strategies in key public-facing markets.
- Broad management responsibility for administrative, professional, and volunteer staff, including recruitment, retention, and training.
- Ability to motivate, lead, and develop talent in a large multi-disciplinary team.
Program Management:
- Design, direct, and manage multiple complex programs including strategic brand development, digital marketing, earned and social media strategy, events strategy, executive thought leadership and crisis communications.
- Manage the budget and operational delivery of program goals and strategies ensuring accountability.
- Define key results to measure marketing and communications effectiveness and communicate results to stakeholders.
Best Practice & Information Management:
- Drive efforts to manage and disseminate content from country programs around individual project and campaign themes.
- Develop best practices, standardized metrics, and branding continuity in communications across the AP region.
Internal & External Communications:
- Lead internal and external communications, themes, messaging, campaign materials, collateral materials.
- Execute and optimize brand level campaigns across all relevant online and offline channels.
- Build brand awareness locally and regionally through partnership and innovation.
Compliance & Confidentiality:
- Ensure program meets commitments and is managed for ethical compliance with TNC policies and procedures.
We’re Looking for You:
If you’re looking for a career where you can find meaning and purpose, come join our Chapter as the Director of Marketing and Communications, Asia Pacific
What You’ll Bring:
- Bachelor’s degree in a related field and minimum 10 years related work experience, including at least 3 years at a senior management level.
- Experience leading and managing a large multi-disciplinary team or complex program.
- Experience cultivating and managing relationships with senior level executives and external marketing contacts.
- Experience in program management, including broad financial responsibility.
- Experience developing communications, media, and engagement strategies.
- Excellent writing, presentation, and communication skills.
DESIRED QUALIFICATIONS
- Master’s degree or extensive professional experience.
- Experience in navigating and leading within matrixed, multi-functional teams.
- Experience working in and for the Asia Pacific region.
What We Bring:
The Nature Conservancy offers a competitive, comprehensive benefits package including: health care benefits, flexible spending accounts, 401(k) plan with employer match, parental leave, paid time off, life insurance, disability coverage, and more.
