Strategic Marketing Communications Director
6 days ago
The Economist is seeking a highly skilled Strategic Marketing Communications Director to drive the effectiveness and success of our marketing campaigns. This role is a pivotal part of our marketing team, responsible for shaping our marketing strategies through data-driven insights and operational excellence.
Key Responsibilities- Campaign Management:
- Develop comprehensive campaign plans, integrating insights from various channels, customer segments, and data points.
- Apply advanced analytics for predicting trends, understanding customer behavior, and forecasting future campaign outcomes.
- Formulate individual channel strategies, plans, and budgets that align with the overall campaign goals.
- Develop and maintain strong relationships with channel partners, collaboratively executing joint marketing campaigns.
- Analyse channel performance data to identify trends, areas for improvement, and inform strategy adjustments based on data insights.
- Assist in creating channel-specific marketing materials, applying principles of copywriting and design for maximum effectiveness.
- Set and communicate performance goals, integrating best practices and evolving metrics as technology and marketing landscapes change.
- Generate detailed reports and narratives to contextualise and explain performance goals and outcomes.
- Formulate evidence-based recommendations for performance enhancement by applying insights from previous campaigns.
- Document, refine, and improve marketing processes at both campaign and plan levels.
- Manage multi-channel campaigns efficiently using the latest marketing technologies, ensuring alignment with operational strategies.
- Maintain and update data in marketing automation systems, adhering to the data governance framework.
- Create and implement local marketing strategies that align with global objectives, considering cultural nuances and regional market dynamics.
- Adapt marketing strategies to respect and appeal to diverse cultural norms and values in different regions.
- Contribute to the development of region-specific marketing strategies, understanding local market dynamics and consumer behavior.
- Proven experience in marketing campaign management, in a B2B environment.
- Strong background in performance analytics, marketing operations, and channel marketing.
- Demonstrated ability to translate data insights into actionable marketing strategies.
- Familiarity with marketing automation tools and CRM systems.
The Economist is an equal opportunities employer and welcomes applications from diverse candidates. We offer a dynamic and inclusive work environment, with opportunities for professional growth and development.
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