Strategic Marketing Communications Director

6 days ago


Singapur, Singapore The Economist Full time
About the Role

The Economist is seeking a highly skilled Strategic Marketing Communications Director to drive the effectiveness and success of our marketing campaigns. This role is a pivotal part of our marketing team, responsible for shaping our marketing strategies through data-driven insights and operational excellence.

Key Responsibilities
  1. Campaign Management:
  • Develop comprehensive campaign plans, integrating insights from various channels, customer segments, and data points.
  • Apply advanced analytics for predicting trends, understanding customer behavior, and forecasting future campaign outcomes.
  • Formulate individual channel strategies, plans, and budgets that align with the overall campaign goals.
Channel Marketing:
  • Develop and maintain strong relationships with channel partners, collaboratively executing joint marketing campaigns.
  • Analyse channel performance data to identify trends, areas for improvement, and inform strategy adjustments based on data insights.
  • Assist in creating channel-specific marketing materials, applying principles of copywriting and design for maximum effectiveness.
Performance Analytics and Insights:
  • Set and communicate performance goals, integrating best practices and evolving metrics as technology and marketing landscapes change.
  • Generate detailed reports and narratives to contextualise and explain performance goals and outcomes.
  • Formulate evidence-based recommendations for performance enhancement by applying insights from previous campaigns.
Marketing Operations:
  • Document, refine, and improve marketing processes at both campaign and plan levels.
  • Manage multi-channel campaigns efficiently using the latest marketing technologies, ensuring alignment with operational strategies.
  • Maintain and update data in marketing automation systems, adhering to the data governance framework.
Localization & Regional Marketing:
  • Create and implement local marketing strategies that align with global objectives, considering cultural nuances and regional market dynamics.
  • Adapt marketing strategies to respect and appeal to diverse cultural norms and values in different regions.
  • Contribute to the development of region-specific marketing strategies, understanding local market dynamics and consumer behavior.
Requirements
  1. Proven experience in marketing campaign management, in a B2B environment.
  2. Strong background in performance analytics, marketing operations, and channel marketing.
  3. Demonstrated ability to translate data insights into actionable marketing strategies.
  4. Familiarity with marketing automation tools and CRM systems.
What We Offer

The Economist is an equal opportunities employer and welcomes applications from diverse candidates. We offer a dynamic and inclusive work environment, with opportunities for professional growth and development.



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