Marketing Senior Executive
3 weeks ago
Key Responsibilities:
- Formulate and execute marketing initiatives aimed at enhancing the visibility of beauty and personal care products within the fast-moving consumer goods sector.
- Design and implement promotional campaigns to elevate brand recognition, foster customer interaction, and boost sales figures.
- Oversee and refine digital marketing platforms, encompassing social media, websites, and email outreach.
- Work collaboratively with various departments to create marketing materials, including brochures, product descriptions, and packaging designs.
- Perform market analysis and competitor assessments to uncover trends and opportunities for effective product differentiation.
- Remain informed about industry developments and consumer trends in the beauty and personal care market.
- Organize and engage in marketing activities, trade exhibitions, and product unveilings.
- Evaluate the effectiveness of marketing campaigns and provide strategic recommendations for enhancements.
- Manage partnerships with external agencies, suppliers, and brand ambassadors.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- A minimum of 5 years of marketing experience, ideally within the FMCG sector, focusing on beauty and personal care products.
- Comprehensive knowledge of marketing concepts and methodologies.
- Proven experience in digital marketing and social media oversight.
- Familiarity with the beauty and personal care industry and its market dynamics.
- Exceptional communication and interpersonal abilities.
- Creative and strategic thinker.
- Strong analytical capabilities to interpret data and generate actionable insights.
- Proficient in Microsoft Office Suite.
- Ability to juggle multiple projects while adhering to deadlines.
- A collaborative team player who can also work autonomously.
All applicants are advised that by submitting their resumes, they consent to the collection, use, and disclosure of their personal information in accordance with the services provided by Talent Trader Group.
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