Senior Marketing Executive

2 months ago


Singapur, Singapore Marina Bay Sands Full time

Job Title: Senior Executive

Job Summary:

We are seeking a highly motivated and analytical Senior Executive to join our Digital Marketing & eCommerce Department. As a key member of our team, you will play a vital role in supporting our strategic objectives and contributing to our cross-channel activities across all key markets.

Key Responsibilities:

• Plan and execute marketing campaigns to achieve brand objectives

• Execute cross-channel campaigns to acquire new visitors, engage them with relevant content, and convert them

• Coordinate campaign launch to ensure timely execution and stakeholder alignment

• Support the development of user journey frameworks to create effective cross-channel digital strategies

• Identify and create audience segments within customer data platforms

• Collaborate with stakeholders to ensure digital and offline touchpoints adhere to best practices

• Support test & learn initiatives to deliver personalized experiences

• Conduct research to inform campaign direction and drive engagement and conversions

Requirements:

• Bachelor's Degree in Marketing or related field

• Minimum 2-3 years in a digital marketing role supporting search, programmatic display, social, email, etc.

• Strong analytical skills with ability to deliver actionable recommendations

• Proficient in web analytics and reporting tools (Google Analytics, etc.)

• Well-organized and proactive with excellent attention to detail

• Prior experience in project and stakeholder management

• Excellent communication skills (verbal and written)

About Marina Bay Sands:

We are committed to building a diverse, equitable, and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhering to and abiding by all rules, regulations, policies, and procedures, including the rules of conduct and business ethics of the Company.



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