Executive/Senior Executive, Loyalty Marketing
1 month ago
Job Summary
We are seeking a highly skilled Executive/Senior Executive, Loyalty Marketing to join our team at Marina Bay Sands. The successful candidate will be responsible for developing and maintaining partner relationships to grow the Sands Rewards Lifestyle program, as well as identifying new opportunities for MBS and partners to benefit the business.
Key Responsibilities
- Program Development: Develop and maintain partner relationships to grow the Sands Rewards Lifestyle program, and identify new opportunities for MBS and partners to benefit the business.
- Marketing: Implement communications assets to support marketing campaigns, including advertising, member newsletters, campaign-specific communications, and internal campaigns. Support planning and execution of promotions and special events, and develop member communications assets for personalization and tracking.
- Others: Coordinate promotion plans with all business areas to drive acquisition and retention, promote upward loyalty migration, and incentivize staff members to encourage participation in the program from customers. Coordinate and liaise collateral and media briefs, production, and distribution with the creative and media team, and coordinate with Guest Relationship Marketing on scheduling and deployment of member communications.
Requirements
- College degree in Business or Marketing.
- Excellent command of MS Suite and good knowledge of MS Project.
- One to two years of collateral production, marketing, and advertising experience is preferred.
- Experience in loyalty marketing in retail, travel, and financial institution environments, both on marketing and operational levels, is preferred.
- Must be detail-oriented with strong interpersonal skills.
Marina Bay Sands is committed to building a diverse, equitable, and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhering to and abiding by all rules, regulations, policies, and procedures, including the rules of conduct and business ethics of the Company.
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