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Senior Marketing Executive

2 months ago

Singapur, Singapore Informa Group Plc. Full time

Job Title: Senior Marketing Executive

Company Description:

Informa Markets is a leading international business with a significant presence in the US, Brazil, the Middle East, India, and China. We operate in over a dozen growing, specialist, and international markets, with hundreds of leading brands across various sectors.

We deliver smart events, including must-attend trade-focused exhibitions, specialist content, data, and targeted digital services. Our live products and digital platforms enable buyers, sellers, and decision-makers to meet, discover, and showcase new products and do business.

Job Description:

As a Senior Marketing Executive, you will play a pivotal role in driving the success of our events. You will develop and execute comprehensive marketing strategies to increase brand awareness, attract attendees, and foster partnerships.

Key Responsibilities:

  • Develop and implement innovative marketing campaigns for our exhibitions, leveraging various channels, including digital, social media, public relations, and traditional marketing.
  • Manage the creation and distribution of marketing materials, such as brochures, press releases, and website content.
  • Oversee event registration processes, including online and on-site registration, email confirmations, and attendee inquiries.
  • Coordinate with external vendors and creative agencies to ensure timely delivery of marketing assets and services.
  • Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and identify areas for improvement.
  • Develop and maintain strong relationships with industry partners, media outlets, and exhibitors.
  • Undertake ad-hoc marketing requests as needed.

Qualifications:

  • Degree holder in Marketing or a related field.
  • Minimum 3 years of experience in marketing or a related field, with a focus on the exhibition industry.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing strategies and tools.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Proficiency in Microsoft Office Suite and Adobe Creative Suite.