Senior Marketing Executive
1 week ago
Sephora, a leading global beauty retailer, is seeking a highly skilled Senior Executive to lead the strategic planning and execution of marketing campaigns across retail and online platforms.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies for retail and omni-channel campaigns, ensuring alignment with Sephora's overall business objectives.
- Lead the planning of thematic and commercial campaigns across all channels, including ecommerce, social media, and in-store.
- Oversee and manage the execution of omni-channel campaigns, ensuring seamless integration and alignment across online and retail platforms.
- Coordinate with cross-functional teams to ensure cohesive messaging and execution of campaigns across Sephora-owned platforms.
- Manage the procurement of gifts with purchase (GWP), from ideation and sourcing to ordering and coordination with Supply Chain for activation.
Retail Marketing:
- Support Sephora ION Orchard flagship store strategy & activations, including promotions & events.
- Take ownership of all retail marketing initiatives, ensuring a superior customer experience at all retail touchpoints, including digital screens, in-store displays, and promotional signage.
- Oversee and coordinate with external vendors and stores to execute Sephora-led events & out-of-home activations.
- Collaborate with third-party & mall partners to drive store traffic and sales, securing marketing support for key campaigns and enhancing Sephora's retail presence.
- Oversee the preparation and deployment of point-of-sale materials (POSM), ensuring timely and accurate execution in collaboration with external vendors.
- Oversee weekly Marketing Action Box reports to brief the retail team on upcoming activations and ensure clear communication and alignment.
Skillset:
- Attention to detail
- Strong analytical skills, SQL and Google Analytics experience will be advantageous
- Excellent written communication skills
- Ability to work with tight deadlines
- Demonstrate excellence in project & time management
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