Senior Marketing Executive

1 week ago


Singapur, Singapore Sephora Full time

Sephora, a leading global beauty retailer, is seeking a highly skilled Senior Executive to lead the strategic planning and execution of marketing campaigns across retail and online platforms.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies for retail and omni-channel campaigns, ensuring alignment with Sephora's overall business objectives.
  • Lead the planning of thematic and commercial campaigns across all channels, including ecommerce, social media, and in-store.
  • Oversee and manage the execution of omni-channel campaigns, ensuring seamless integration and alignment across online and retail platforms.
  • Coordinate with cross-functional teams to ensure cohesive messaging and execution of campaigns across Sephora-owned platforms.
  • Manage the procurement of gifts with purchase (GWP), from ideation and sourcing to ordering and coordination with Supply Chain for activation.

Retail Marketing:

  • Support Sephora ION Orchard flagship store strategy & activations, including promotions & events.
  • Take ownership of all retail marketing initiatives, ensuring a superior customer experience at all retail touchpoints, including digital screens, in-store displays, and promotional signage.
  • Oversee and coordinate with external vendors and stores to execute Sephora-led events & out-of-home activations.
  • Collaborate with third-party & mall partners to drive store traffic and sales, securing marketing support for key campaigns and enhancing Sephora's retail presence.
  • Oversee the preparation and deployment of point-of-sale materials (POSM), ensuring timely and accurate execution in collaboration with external vendors.
  • Oversee weekly Marketing Action Box reports to brief the retail team on upcoming activations and ensure clear communication and alignment.

Skillset:

  • Attention to detail
  • Strong analytical skills, SQL and Google Analytics experience will be advantageous
  • Excellent written communication skills
  • Ability to work with tight deadlines
  • Demonstrate excellence in project & time management


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