Vertical Product Marketing Manager

2 weeks ago


Singapur, Singapore TikTok Full time
About the Role

We are seeking a highly skilled Vertical Product Marketing Manager to join our team at TikTok. As a key member of our Product Solution and Operation team, you will play a crucial role in expanding the TikTok Ads Platform and its ad products within the Japanese market.

Key Responsibilities
  • Develop and execute go-to-market strategies for the platform's evolving ad products.
  • Provide consulting services to internal and external stakeholders to maximize advertising campaign results.
  • Manage end-to-end project management, including devising and implementing marketing strategies, tracking and reporting on KPIs, and planning and executing inbound research.
  • Establish collaborative structures with global members, primarily within the Asia region, and members of the product HQ.
Requirements
  • Proficiency in English and Japanese sufficient for conducting business and liaising with Japanese market clientele.
  • 5+ years of practical experience at advertising agencies or marketing companies.
  • Basic knowledge of digital advertising and digital advertising platforms.
Preferred Qualifications
  • Prior work experience at a major advertising agency or a digital-specific advertising agency, especially those with operational experience.
  • Experience in digital marketing within a company, particularly those with experience managing advertising budgets.
  • Extensive experience operating a variety of advertising platforms and planning and implementing digital marketing strategies using tools such as Google Ads and Meta for Business.
  • Experience and knowledge in product marketing, product development, and management, as well as understanding of basic digital product engineering.
  • Up-to-date knowledge and understanding of ad technologies.


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