Regional E-commerce Manager
1 week ago
About us: 'Keep moving' 永不止步
ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEX in 2007 (Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, R&D, manufacturing, marketing and sales of professional sports products including shoes, apparel and accessories to Chinese consumers. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports in 2019, a global sportswear group that has internationally recognized brands including Arc'teryx, Salomon, Wilson, Peak Performance, Atomic, etc. ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets.
Responsibilities:
- Champion Wilson brand, product, and business development with key accounts and marketplace partners across Southeast Asia (SEA).
- Closely liaise with Wilson's global HQ, China HQ and local SEA country teams for assortment, pricings, inventory, channel segmentation strategy, etc.
- Develop & lead strategy for E-tail, dot.com and marketplace short and long-term business growth.
- Accountable for monthly sell-in and sell-out targets for E-tail accounts.
- Accountable for monthly dot.com and marketplace targets.
- Drive rollout of future new dot.com and marketplace across SEA.
- Manage brand digital storefronts across all platforms.
- Ensure the dot.com and marketplace branding and visuals are aligned with global brand priorities and direction.
- Serve as collaborator and partner with cross functional teams including eCommerce, merchandising, finance, operations and global stakeholders.
- Serve as market expert, with strong understanding of competitor, customer, and platform insights.
Requirements:
- Diploma in digital, business, marketing or related field preferred.
- Minimum 4 years of experience of managing E-tail, dot.com or marketplace accounts.
- Prior experience in handling sports equipment brands.
- Experience of working on marketplace platforms (ie Shopee, Lazada) preferred.
- Self-starter, growth mindset, and ability to work autonomously and lead and champion E-tail accounts and marketplaces.
- Good skills in excel.
- Strong communication skills, and proficiency in Mandarin is preferred for liaison with counterparts in China headquarter and SEA countries.
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