Head of Digital

2 weeks ago


Singapore Nutrition Asia Group Pte. Ltd. Full time

Head of Digital

The company seeks a Head of Digital who will drive the company's digital and e-commerce strategy across the region. Working closely with the management team, he/she will be responsible for advising on and spearheading digital opportunities that will ultimately deliver the company exponential growth. The Head of Digital & Marketing will also oversee 360 marketing initiatives that will drive sales across all facets of the business.

Core Job Responsibilities

. Drive revenue, share and profitability

. Devise the company's regional digital and e-commerce strategy across direct to consumer sites and marketplace platforms

. Work directly with brands to understand best practice and digital strategies

. Understand nuances of different markets and digital platforms

. Manage external agencies to ensure delivery of core digital services

. Manage internal team delivering sales across all platforms

. Maximise the application of data analytics, and develop a compelling direct-to- consumer online strategy.

. Manage budget, operational cost and agency investments for all eCommerce related activities

. Advise and approve digital marketing, increasing sales conversion and product awareness

. Be heavily involved in customer acquisition across all platforms - offline and online

. Develop external partners and an ecosystem of digital contributors

. Mentor internal team to grow digital capabilities

. Build lasting and mutually beneficial relationships with e-commerce and retail partners that unlock growth opportunities

. Plan and execute CRM engagement activities to increase CRM engagement

Education/Qualifications/Experience

. Bachelor's Degree required with 8+ years in digital / eCommerce role and marketing (client side or retailer) preferably within the FMCG industry

. An understanding of Consumer/Shopper, using analytical skills and insights

. Demonstrates strong leadership and communication skills

. Strong analytical skills


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