Senior Specialist, Product Marketing

2 weeks ago


Singapore Samsung Electronics Singapore Pte. Ltd. Full time

Senior Specialist, Product Marketing - Brand Memory

Samsung Electronics Singapore

This is a newly-created product marketing position, responsible for the overall P&L of Brand Memory product category, driving product management and marketing planning across Singapore and a few regional markets.

  • Responsible for product management and marketing planning to drive product awareness, adoption and sell out activities
  • Work closely with Business Development Managers on customized promotion and demand planning to drive the market share and manage brand memory portfolio to achieve the sales targets
  • Analyze category trends, competitive landscape and conducting regular competitor product benchmarking to ensure market leadership
  • Track offline / online presence to ensure product is well-represented in all touchpoints
  • Plan product roadmap, pricing strategy with HQ and communicate to all internal stakeholders and external customers
  • Planning with various functional teams (Key Account Managers, Marketing and SCM) to drive sell out and execute co marketing campaigns with channel partners
  • Work closely with internal stakeholders including SCM, Operation, Finance, Sales and Service team to ensure smooth delivery of product sales and services
  • Assist in preparation of weekly & monthly reporting to headquarter & senior management team
  • Ensure proper marketing spend and sales deductions through effective management of P&L

Requirements:

  • Degree holder with 3-6 years of relevant product marketing or product planning working experience in a similar role with sales targets
  • Strong in Microsoft Excel, possess excellent analytical and problem solving skills
  • Strong project management skills to manage wide range of programs and stakeholders
  • Strong communication and interpersonal skills
  • Results-oriented and meticulous. Matured individual, able to deal with stress and fast paced environment



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