Product Marketing Specialist

2 months ago


Singapore H2 GAMES PTE. LTD. Full time
Roles & Responsibilities

We are seeking a motivated and innovative Product Marketing Specialist to drive product growth through strategic advertising, data analysis, and collaborative teamwork. This role demands in-depth experience with major advertising platforms like Facebook, Google, Unity, and others, as well as the ability to work closely with design and R&D teams to achieve product growth goals.


Job Responsibilities:

  1. Responsible for advertising campaigns on mainstream promotion channels such as Facebook, Google, Unity, etc;
  2. Collaborate with the design team to communicate the graphic and video creative requirements for the target market. Continuously experiment with innovative ideas to optimize costs and returns;
  3. Generate data reports and adjust target market strategies based on data analysis;
  4. Analyze customer acquisition for competitive products, understand payment growth scenarios, and innovate acquisition methods;
  5. Explore and integrate growth methods for medium to long tail and non top media, providing new growth points for user growth;
  6. Close communication and cooperation with teams related to R&D, and statistics to jointly achieve product growth goals.

Job Requirements:

  1. Bachelor's degree and above in relevant field;
  2. Proficiency in both English and Chinese, to facilitate effective communication with Chinese-speaking counterparts;
  3. 3 to 5 years of experience in advertising campaigns on mainstream channels such as Facebook, Google, Unity, App Store Search Marketing (ASM), etc;
  4. Familiarity with Google Play and App Store optimization (ASO) is a plus;
  5. Strong data analysis skills and clear logical thinking;
  6. Problem-solving skills, and a strong aptitude for learning;
  7. Strong collaborative skills, with the ability to work effectively with cross-functional teams.

Tell employers what skills you have

Market Research
Management Skills
Advertising
Data Analysis
Product Marketing
Analytical Skills
Marketing Strategy
Channel
Marketing
Unity
Customer Acquisition
Product Management
Project Management
Digital Marketing
Statistics
Product Development
Facebook
Data Strategy
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