Marketing Specialist/ Senior Marketing Specialist

2 weeks ago

Singapore Singapore Raffles Music College Pte. Ltd. Full time

Are you a savvy marketer with a passion for the Creative Arts We're on the lookout for a Marketing Specialist to lead the way in driving enrolment, boosting brand awareness, and fostering engagement through our social media platforms and email campaigns.

At Singapore Raffles Music College (SRMC), we're dedicated to the Creative Arts, and we're looking for a multi-talented marketer to join our team. This role is your chance to be the mastermind behind captivating campaigns. You'll work with an awesome team to create campaigns that will make an impact. Join our team at SRMC, where you'll thrive in a fun, fast-paced, and outcome-oriented work environment, designed to inspire creativity and drive impactful results.

Your Role:

The perfect candidate for this role is a multi-tasking pro with a track record of creating lead-generating campaigns that generate buzz and increase interest in SRMC and its affiliated brands. Take charge in driving demand, acquiring new leads, promoting our products, and increasing awareness of SRMC and its affiliated brands.

Key Responsibilities:

  • Strategic Marketing & Event Execution: Assist in developing, executing, and strategizing campaigns and events to acquire leads, drive enrolments, boost brand interest, enhance brand awareness, engage the community, and generate leads within the Creative Arts community.
  • Content Management: Curate engaging content on social media platforms and design visuals on creative design for marketing materials.
  • Compelling Copywriting: Craft persuasive copy for website content, brochures, social media, and email campaigns.
  • Brand Alignment and Innovation: Ensure all contents are on-brand and aligned with the college's messaging while staying up-to-date on content marketing trends.
  • Community Engagement: Cultivate relationships with the online community, fostering a sense of belonging among current and prospective students.
  • Metrics Monitoring & Optimization: Evaluate key performance metrics to make informed adjustments to campaigns, ensuring optimal effectiveness and driving desired results.
  • Stakeholder Collaboration: Collaborate with internal teams and external partners to align marketing efforts and maximize impact.
  • Assist the Sales & Marketing department in any other areas required / ad-hoc tasks assigned

What we're looking for:

  • Degree / Diploma holder with a minimum 3 years of working experience in the field of marketing, mass communications or a related field.
  • 3+ years of experience in copywriting and content marketing, preferably in the education or arts/culture industries
  • A proven ability to adapt quickly to emerging trends in content marketing, social media, and digital advertising.
  • A portfolio of work that demonstrates exceptional writing, editing, designing, and proofreading skills, with a keen eye for detail.
  • A team player who can collaborate well and work under pressure, meeting tight deadlines.
  • Knowledge in Adobe Acrobat, Photoshop, Illustrator or video editing software are an added advantage
  • Bonus points if you have a strong understanding of the Performing Arts or Education Industry.

We'll provide you with an exciting and fulfilling career in the fast-paced world of creative arts education and marketing, so don't miss out on this opportunity to unleash your creativity and join us

Suitable candidates with relevant qualifications and experience will be considered for the Senior position.

Apply today with your resume and a portfolio of your work

Why Join Us

  • Dynamic Work Environment: Thrive in a culture that is creative, fast-paced, and dedicated to excellence
  • Career Growth: Enjoy opportunities for professional development and advancement in a leading arts education institution
  • Impactful Work: Play a key role in shaping the future of arts education and making a meaningful impact on students' lives

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