Senior CRM Marketing Specialist

3 weeks ago


Singapore Castlery Private Limited Full time

Castlery is looking for a Senior CRM Marketing Specialist to join our Marketing Team

Based in our Singapore HQ, our Campaign, CRM & Onsite Marketing team oversees tactical campaigns, onsite merchandising, and customer retention across the 3 markets we are in (SG, AU, US).

Having a high impact on revenue, the Senior CRM Marketing Specialist will plan and execute email marketing & SMS campaigns for all 3 markets. You will be collaborating cross-functionally with different teams (Growth, Creative etc) to launch successful email & SMS campaigns that help our customers build their dream space to thrive in. Your responsibilities are listed below:

What you'll be doing

  • Develop and implement effective email marketing strategies to achieve business objectives.
  • Manage end-to-end email campaigns, including planning, creation, testing, deployment, and analysis.
  • Accountable for email & SMS performance and achieving revenue targets and KPIs.
  • Manage weekly, quarterly, and yearly email marketing performance, and lead deep dives to identify opportunities for optimization.
  • Stay up-to-date with industry trends and best practices to ensure the company's email marketing remains cutting-edge.

What you'll need

  • Minimum 3 years of experience in an email marketing role with experience in newsletters, triggered and transactional emails.
  • Familiarity with SMS marketing.
  • Ability to manage internal & external stakeholders
  • Experience with A/B testing and analyzing email campaign performance metrics.
  • Strong analytical skills and the ability to translate data into insights and actions
  • Ability to work within tight deadlines, adjusting to changes in priorities and balance short-term needs with long-term strategic initiatives
  • Excellent written and verbal communication skills
  • Team player
  • Passionate, with a sense of curiosity


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