CRM Specialist/ Senior CRM Specialist
3 weeks ago
- Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
- Assist CRM Manager in planning and executing CRM & campaign programs
- Leverage customer data to drive upsell and expand user usage
- Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)Experiment with all aspects of the customer lifecycle to identify effective approaches for growth
- Plan and integrate data points with the CRM applications
- Coordinate analysis of industry trends to meet business objectives
- Analyze and enhance CRM initiatives through A/B testing
- Minimum 3 years of experience in growth, marketing, CRM or BA roles
- Preferred background in finance, exchange is a must
- Robust knowledge of digital assets, trading, and derivatives
- In-depth understanding of economic trends and analyzing market indicators using TradingView charts, such as EMA, MACD, RSI, and Bollinger bands.
- Proficient in delivering campaigns and managing automation with rigorous A/B testing
- Sensitive to numbers, logical thinking, and analytical skills
- Proven track record of using data and analytics tools to increase performance and enhance customer experience
- Excellent command of English Mandarin proficiency is a bonus
- Excellent project management and communication skills
- Experience in SQL or HTML is an advantage
Life @Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.Work Culture. Our colleagues are some of the best in the industry we are all here to help and support one another.One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.BenefitsCompetitive salaryMedical insurance package with extended coverage to dependentsAttractive annual leave entitlement including: birthday, work anniversaryWork Flexibility Adoption. Flexi-work hour and hybrid or remote set-upAspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.Work Perks:visa card provided upon joiningOurbenefits packages vary depending on region requirements, you can learn more from our talent acquisition team.About:Founded in 2016,serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance,is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.Learn more at.is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way.values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.Personal data provided by applicants will be used for recruitment purposes only.
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