Product Marketing Analyst/Specialist

3 weeks ago


Singapore Lga Telecom Pte Ltd Full time

As a Product Marketing Analyst/Specialist, you will be responsible to facilitate and manage multiple product lines and execution of go-to-market strategies across multiple market segments and develop marketing materials to enhance product line and brand image.

Key Responsibilities

  • Understand connectivity, security & compute market, conditions, addressable space and recommend strategies for segment, verticals, regulatory conditions, etc.
  • Design pricing strategies, promotions, programs to drive solution sales, product sales, vertical sales & segment sales
  • Engage upstream SIs (e.g. solution resellers, strategic partners), product manufacturers (e.g. connectivity, security & compute manufacturers), service provider wholesale teams (e.g. Singtel, Starhub, M1) for costs, solution bundles, promotions, funding, margins, lead times, support etc.
  • Develop, coordinate and support the sales and marketing effort for each product portfolio from launch to product end of life
  • Monitor market trends, research segment markets and competitors' activities to derive insights and identify opportunities that drive business successes
  • Plan and execute product training and updates to sales and other internal stakeholders
  • Collaborate and work closely with sales and marketing teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets
  • Update, measure and report performance of all inbound and outbound marketing leads and campaigns
  • Creation and copywriting of all marketing materials e.g brochures, eDM, website, social media post, newsletters to be in line with product and marketing objectives
  • Assist marketing team to build and execute integrated field campaigns such as Google Ads, Email Marketing, Social Media Ads and events

Requirements:

  • Minimum Degree in Marketing, Communications, Business, or related disciplines with 3 years of relevant working experience and at least 1 year in IT industry preferred
  • Possess good communication skills with the ability to articulate and present solution service with all levels of staff
  • Result-oriented with the ability to work independently, self-starter/self-motivated
  • Possess strong business acumen
  • Must be able to demonstrate the ability to work & collaborate effectively with a team in an agile environment
  • Ability to develop and execute marketing strategies and campaigns and effectively communicate recommendations to improve performance
  • Strong analytical skills and data-driven thinking.


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