Product Marketing Manager, Lark

2 weeks ago

Singapore Byte Dance Full time
ResponsibilitiesLark Lark is a next-generation team productivity suite that boosts organizations' efficiency, creativity, and engagement. It seamlessly integrates Messenger, Docs, Calendar, Video calls, Emails, OKR, and more into one easy-to-use app. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity to learn, to innovate, and to grow as one team. Status quo Never. Courage Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. Lark Marketing APAC Team As part of the Lark Go-to-Market (GTM) team, the Lark Marketing APAC team operates in a lean and highly efficient manner. We closely support our growing Commercial team and are dedicated to growing brand awareness to drive demand generation. Embracing a collaborative culture, we work closely together to drive impactful marketing initiatives that effectively position and promote Lark in the APAC (ex-China, ex-Japan) market. If you're someone who possesses a knack for finding creative solutions, you'll be joining an exceptional group of like-minded individuals driven to achieve our mission together. Join our team and embark on an exciting journey where you'll have the opportunity to work alongside exceptional people who share your passion for success. About the role: - You will partner closely with sales, presales and customer success teams to develop compelling positioning, messaging, and storylines for Lark in the APAC market that are informed by customer insights - You make technical features easy to understand and accessible to all. This includes pitch decks, demos, videos, and industry solutions. Build sales enablement programs which incorporate content usage, feedback collection, and continued iteration for product adoption - You own product messaging. Defining the content marketing strategy to drive industry thought leadership and work cross-functionally to build web pages, video scripts, banners, social posts, emails, blogs, and launch marketing campaigns across multiple channels - You own event content, including developing speeches and pitch decks for senior leadership's speaking engagements - You are the voice of customer. Gathering and synthesizing customer requirements and communicate back to product management as input to product enhancements and our future roadmap - You will develop market/competitive intelligence, acting as our thought leader and expert - You will distill product selling points and translate features into customer language

QualificationsMinimum Qualifications: - You are technical and product savvy. You are comfortable with both 'tech talk' and 'product talk', you effortlessly navigate between technical details and product benefits. Enabling you to connect with diverse stakeholders effectively. - You have a high bar for content quality. You are intellectually curious about industry and customer insights, and can skilfully convert them into creative storytelling and bring a unique point of view. - You possess a customer-centric approach. You understand our customers' pain points and aspirations, enabling you to craft messages and materials that resonate with their needs and desires. - You are familiar with the Enterprise productivity stack and have no problem speaking across the different collaboration tools that customers are using. - You excel in Project Management. You are great at managing multiple projects simultaneously, coordinating tasks, deadlines, and stakeholders to ensure timely and successful product launches. Preferred Qualifications: - You have prior startup experience, showcasing your adaptability and an entrepreneurial mindset. - You have prior experience in a product marketing role for a SaaS B2B product. - You thrive in a startup environment. We're essentially a startup, and you'd be working in a fast-paced and dynamic environment. You will need to possess an entrepreneurial mindset and be comfortable with constant changes and ambiguity. You're down-to-earth and willing to wear multiple hats and roll up your sleeves to tackle tasks, no matter how big or small. - You're passionate and possess strong curiosity. You enjoy learning staying up-to-date with industry trends and emerging technologies, and bringing innovative ideas to the business. What We Can Offer: - A dynamic and highly motivated team environment that encourages open idea sharing and fosters healthy debates to propel the business to new heights. - The opportunity of taking up the exciting challenge to help Lark find its product market fit. Making a tangible impact on the team and overall business. - A unique combination of resources of a large company and nimbleness of a startup. Unlike a traditional large tech company, you're not a cog in a machine. And unlike a startup, you're not constantly worrying about fundraising and survival. You'll have plenty of resources to try projects and test ideas. - Long-term growth opportunities and the potential to expand responsibilities. - A dynamic office workspace that fosters in-person collaboration and innovation among teams. - Engaging team-building activities to foster camaraderie and collaboration. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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