Marketing Executive
2 weeks ago
Job Title
Marketing Executive
Occupation
MARKETING COMMUNICATIONS EXECUTIVE
Job Description & RequirementsRoles & Responsibilities
Job Description
- Plan, manage, execute and monitor overall marketing, communication, branding and promotion activities.
- Enhance brand image and sales of outlets through development of effective marketing strategies.
- Organize and monitor the function of customer relationship management.
- Ensure consistency and compliance of corporate image and branding in line with brand(s) requirements.
- Work closely with the management team and restaurant leadership team in monitoring the effectiveness of the marketing plan
- Overall responsible in the design and development of the annual marketing plan for the brand(s) assigned.
- Develop specific marketing activities based on the established marketing policy based on the Brand or franchise requirements.
- Prepare and present marketing budget for respective brand(s) that is in line with brand standards and overall financial budget.
- Support and facilitate the implementation of the marketing plan at the respective brand outlets.
- Negotiate with media agencies and other vendors to secure agreements for translation of materials into other form of media.
- Develop promotional material including marketing collateral and print copies.
- Ensure marketing materials are prepared according to the approved specification requirements.
- Design and development of marketing materials (including overseeing photoshoots), as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDM)
- Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion
- Experience in F&B is an added advantage
Requirements
- Bachelor Degree in Sales/Marketing/Business Administration or its equivalent.
- At least 1-2 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
- Has a genuine interest and knowledge of food and beverage
- Strong network of connections is an asset, including media, social influencers and industry partners
- Self-motivated, creative flair, eye for details and resourceful
- Strong project management skills
- Excellent communication skills. Able to think and write strategically
- Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
- Those who embody the culture of the brand
- Service-focused, energetic and people-minded individuals with a can-do attitude
- Youthful and extroverted individuals
- Encouraged to establish a relationship with regular customers
Tell employers what skills you have
Market Research
Excellent Communication Skills
Management Skills
Leadership
Advertising
Social Media
Translation
Marketing Communications
Administration
Customer Relationship Management
Marketing
Compliance
Project Management
Digital Marketing
Direct Marketing
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